Hisense

news

Hisense Adds U.S. Soccer To Its Endorsement Belt

Hisense has furthered its sports marketing strategy in general, and its soccer association in particular, by becoming the official TV and appliance manufacturer of...

news

Hisense Gaining Retail Traction With H9D Plus 4K TV

The U.S. retail market is making way for Hisense’s first wave of premium 4K TVs. Leading the charge for the Chinese manufacturer is its...

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Hisense Shipping Next-Gen Roku TV

Hisense, which was among the first manufacturers to fully integrate Roku technology into TVs, has begun shipping the follow-up to its debut 1080p H4...

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Hisense Takes A Shine To CEDIA With 100-Inch Laser TV

Hisense is making its CEDIA debut with its $9,999-UPP Laser TV, promoted as a disruptively priced “market-creation” product said to combine the ease of...

Keeping Current

Sharp Steps Ups Its Assault On Hisense

Sharp is turning up the legal heat in its attempt to regain control of its brand and TV business from Hisense, which licensed both...

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New Sharp 4K UHD TV Line Arrives

The latest batch of Sharp Aquos TVs is hitting retail sales floors. The line, introduced by Hisense at CES, includes the mid-range 4K UHD...

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Viken Helps Hisense Make Its Mark

Mark Viken may be the marketing VP for Hisense USA, a relatively new TV badge to these shores, but he’s no newcomer to the...

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Sharp To Hisense: Gimme Back My Brand

Two years into a five-year licensing deal, Sharp is looking to reclaim its premium TV badge from Hisense and has filed suit in two...

news

Hisense’s 1st ULED TVs Hit Retail Shelves

Hisense has begun shipping its first ULED TV models, starting with the premium-tier H9D and H9D Plus 4K ULEDs, first introduced at CES 2017....

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Hisense To Settle NASCAR Dispute With Video Game Tournament at Charlotte Motor Speedway

Hisense is furthering its sports sponsorship efforts with a gaming showdown by two NASCAR drivers at the Hisense 4K TV 300 at the Charlotte...

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Hisense An Official Sponsor Of The 2018 FIFA World Cup

Hisense has become an official sponsor of the 2018 FIFA World Cup in Russia, making it the first-ever Chinese CE brand to support the...

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Ultra Short Throw Projectors Are Ready For Their Close-up

Projection TV has long been a part of the TV and video display world. Indeed, many of the first consumer TV sets were a...

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2016 Newsmakers of the Year: American Ambition

It’s been an ambitious year for Hisense North America. After CEO Jerry Liu earned his television chops following a five-year licensing of the Sharp...

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Hisense Building Brand Presence At Best Buy And Lowe’s

Hisense will step up its U.S. brand presence next year with expanded roles at America’s two largest chains for CE and appliances. The manufacturer,...

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Hisense Unveils Its Largest TV Screen Sizes Ever

Goal For A Bigger Presence In The U.S. Market Reflected In 70-To 100-Inch Offerings Hisense is going big with its new TV line. The...

news

Hisense Takes On Samsung, Vizio In Shopping Mall Screen Test

Are tier-one TVs worth the higher price tag when it comes to picture quality? Hisense, and 100 consumers, say no. The Chinese manufacturer put...

news

NASCAR’s Hisense 4K TV 300 Starts Its Engines Saturday

Hisense returns tomorrow as title sponsor of the 2016 NASCAR Xfinity Series Hisense 4K TV 300 at the Charlotte Motor Speedway, where driver Denny...

news

Sharp Rolls Out Its First 4K TVs For 2016

The first five Sharp-brand 4K Ultra HD TVs marketed by Hisense USA rolled out with Open HDR support in 43- to 65-inch sizes at...

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Hisense Rolls Out ‘Disruptive’ 4K TVs With HDR

Hisense rolled out a major portion of its 2016 TV lineup, including a pair of H8-series HDR-enabled 4K Ultra HD TVs that it calls...

Industry

Doug Kern Named Brand Marketing Director For Hisense, Sharp TV

Hisense USA tapped former Panasonic and Sharp executive Doug Kern to the newly created position of brand marketing director for the Hisense and Sharp...

Financial

Foxconn Agrees To 66% Stake In Sharp

Foxconn will purchase a 66 percent stake in ailing Sharp for about $3.5 billion under a new agreement between the Foxconn and Sharp boards....

news

Hisense: Foxconn Deal Doesn’t Affect Our Use Of Sharp Brand

Hisense’s five-year licensing agreement to use the Sharp brand on TVs in North and South America doesn’t change with Foxconn’s plans to buy a...

news

Hisense Goes Long, Offers 4-Year 4K TV Warranty

Hisense USA extended the warranties on its 4K Ultra HD TVs to four years for parts and in-home service, making it the first company...

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Hisense To Double Mexico Production To 3 Million TVs Per Year

Hisense is investing $30 million to update and expand the Mexico factory that it purchased from Sharp as part of an effort to double...

news

Hisense, NASCAR Take Another Spin

Hisense is returning as a NASCAR sponsor this year as title sponsor of this year’s Xfinity Series Hisense 300 race in Charlotte, N.C., and...

Financial

Sharp: We’re Still Deciding On A Buyer

Financially ailing Sharp Electronics of Japan will make a decision on selling itself to either Innovation Network Corporation of Japan (INCJ) or Taiwan’s Hon...

Industry

Jodi Sally, Kara Glynn Join Hisense

Hisense USA has added two new executives to strengthen the marketing efforts of its consumer electronics brands. Jodi Sally has been named director of...

news

CES 2016: Hisense & Sharp Announce 47 New TV Models

Now that Hisense has licensed the Sharp name for branding TVs, the No. 1 TV brand in China aims to become the No. 3...

news

Hisense To Step Up Brand Building, Disruptive Reputation

Hisense USA will dramatically step up its U.S. brandbuilding efforts this year while strengthening a TV lineup that will include “disruptively priced” 4K Ultra...

Industry

Viken Leaves Sharp For Hisense

Industry veteran Mark Viken is leaving Sharp Electronics Marketing Company of America (SEMCA) to become Hisense USA’s marketing VP to oversee the company’s product...

news

Hisense Outlines Plans For Sharp TV Brand

Hisense USA is expanding its sales, marketing, service, and sales operations as it prepares for the Jan. 6, 2016, takeover of Sharp’s North and...

news

Hisense Unleashes ULED Technology In Curved 4K UltraHD TVs

Value-priced TV maker Hisense wants to burnish its high-tech image with the launch of its first two 4K Ultra HD TVs incorporating a portfolio...

Financial

Hisense Eyes U.S. Market With Sharp TV Acquisition

QINGDAO, CHINA — Chinese TV manufacturer Hisense will gain a stronger foothold in the Western markets with its acquisition of Sharp America’s TV assets....