Hisense USA has added two new executives to strengthen the marketing efforts of its consumer electronics brands.
Jodi Sally has been named director of marketing and Kara Glynn was named senior manager, channel strategy and execution.
Sally was most recently director of product marketing, home entertainment products at Sharp Electronics. She has previously held senior marketing roles at Coby, Toshiba and Panasonic.
Sally will oversee the product-based marketing of Hisense USA’s consumer electronics portfolio.
An accomplished industry veteran, Sally has over two decades of experience in bolstering brand awareness, aligning product strategy and leading business growth, Hisense said. Her responsibilities at Hisense will include the development of channel marketing and promotional strategies for both Hisense and Sharp consumer electronics products. She will report directly to marketing VP Mark Viken.
“I couldn’t be more thrilled to lead product marketing for an up-and-coming manufacturer at such an exciting time in its evolution, “said Sally. “I look forward to contributing to the healthy growth of Hisense in the U.S. and continuing to cultivate trusting relationships with our customers and retail partners.”
Glynn will be responsible for developing and executing retail brand marketing programs and training initiatives for Hisense and Sharp consumer electronics products. Previously Glynn held management positions with Sharp Electronics and LG.
“Jodi and Kara’s extensive experience in bringing new technologies to the market make them ideal additions to Hisense,” said Jerry Liu, CEO of Hisense North America. “We feel confident that we have the most capable team on-board to propel our company to new levels of success and deliver effective results as we launch new Hisense and Sharp products in the U.S. market this year.”
In other news, Frost & Sullivan has recognized Hisense with the 2015 Global Frost & Sullivan Award for Competitive Strategy Innovation and Leadership.
According to the industry consultancy, “Hisense’s game-changing technology and expansion strategies have helped the Chinese company grow faster than the rest of the market overall.”
“Over the last two years, Hisense has acquired the Flextronics business in Canada, Archcom chip in the U.S., Huaya TV Chip, and Taiwan Laser TV Development,” said Frost & Sullivan digital media analyst Aravindh Vanchesan. “Notably, it announced in 2015 that it was purchasing all the equity and assets of Sharp's TV factory in Mexico with rights to use the ‘Sharp’ brand name and all its channel resources in every market in the Americas. This licensing agreement will help Hisense become a top-tier challenger in this region, and is a serious show of intent by the company to pursue a bigger piece of the consumer market.”