Hisense has begun shipping its first ULED TV models, starting with the premium-tier H9D and H9D Plus 4K ULEDs, first introduced at CES 2017.
Both models feature HDR, wide color gamut and local dimming. Hisense said its ULED technology features better dynamic range and perception of black and white than previous models. The technology enhances color, contrast, black level, brightness and smooth motion.
The H9D Plus bring a motion rate of 480 fps to the flagship 65-inch model and 240 fps to the 55-inch model. The HD9 delivers a 240 fps motion rate in the 75-inch and 65-inch models and 120 at 55 inches.
A newly redesigned Hisense Smart TV platform offers one-touch access to a web browser; it also pre-installs such apps as Netflix, Amazon Video, YouTube and Vudu and adds one-touch access to them on a newly designed remote control. Users can access content from apps through the Opera TV Store, including films, TV shows, music, games and lifestyle, fashion, news and sports content.
Hisense's 4K Now content gallery curates 4K movies, trending videos and streaming provider content.
Taking advantage of that, Hisense is also shipping its step-down H7D and H6D 4K smart-TV lines. Select models in the lineup are Ultra LED models and include premium features like HDR, wide color gamut, motion rate technology, local dimming and DBX audio technology.
The line ranges from 43- to 65-inch Ultra HD screens.
Prices range from $549 to $2,000.