It’s been an ambitious year for Hisense North America. After CEO Jerry Liu earned his television chops following a five-year licensing of the Sharp brand, he turned his attention to cementing the Hisense brand into the U.S. TV market.
With the acquisition of Sharp America’s TV business last year and the takeover of the Japanese company’s Mexican factory in January, Hisense is ramping up its production, logistics and fulfillment capabilities in the Americas.
Hisense sunk another 30 million dollars to upgrade the facility and incentivize employees. The factory’s efficiency has already doubled. The company may even look to open its own factory in America in the coming years.
The goal: tackle the premium market with the Sharp brand while building the Hisense brand and doubling its market share in the U.S. within three years. While Hisense holds the No. 3 TV share position globally, behind Samsung and LG, it sits at No. 8 in the U.S. so there is plenty of room to grow.
Hisense has confidence in the company’s manufacturing and R&D and sees the growth of consumer awareness of the 4K market as a prime opportunity. It is also setting itself apart on the customer service end with a boldly self-assured four-year warranty on every TV it sells.