Research
Now Available – 2026 TWICE Retailer Reports
Reports with exclusive analysis available for purchase on official Swoogo storefront
Research
Research
Report: More Than Half Of Parents Ask Their Children For Tech Help
New findings from the Lingokids 2026 Kids Interactive Entertainment Report
Research
Circana: Tech Revenue Growth To Stay Modest
U.S. consumer technology revenue is expected to rise about 1% in 2026, with growth remaining below 1% through 2028
Accessories
Gaming Audio Growth Accelerates As New Gamers Enter Emerging Markets
The challenge for brands is no longer simply attracting gamers - it's convincing them to upgrade
Research
New Analysis Shows Brands Launched Most Back-To-School Ads After Shoppers Stopped Buying
Electronics showed the sharpest change in demand during the 2025 back-to-school season
Research
Report: Early Summer Promotions And Seasonal Events Drive June Retail Spending
Early summer deals sparked spending, but delayed back-to-school demand highlights the importance of smarter promotional timing and messaging.
Blogs
Beyond The Promotional Lift: What Early Summer Sales Reveal About Future Consumer Behavior
Consumers remain willing to spend, but they are becoming far more intentional
Products
RGB LED TVs Set For Market Growth In Coming Years
RGV LED TVs predicted to make up 13% of global TV set revenue by 2030.
Appliances
Research Shows Generations Consider Different Factors When Purchasing Household Appliances
Pricing remains the most important factor for all generations o
Products
The US Smartphone Market Has Declined 3% Year Over Year
Latest research from Omdia examines the effect of pricing pressure and carrier subsidy shifts in the smartphone market
Research
How AI Coaching Is Shifting The Wearables Market
A new report from Futuresource Consulting takes a look at how wearables platforms are evolving from device led propositions to data and service centric ecosystems....
Research
Smartwatches Still Lead, But 10 Million Emerging Devices Are Changing The Shape Of Wearables
Devices are becoming more defined in purpose and more competitive in execution
Research
New Study Challenges Current Understanding Of U.S. Shopping Habits
Study of 1M+ orders shows U.S. e-commerce peaks at midday, not evening
Products
Global Smartphone Market Exceeds Expectations Q1 Of 2026
Smartphone market edges forward despite growing supply chain bottlenecks and cost pressures
Research
Lifestyle Spending Responsible For Recent Headwinds In Retail
Retail growth is being fueled by “feel good” purchases addressing themes from wellness and functional beverages, to next-gen tech and analog hobbies.
Product Spotlight
Adoption Of Smart Home Access Solutions Grows Across US
11% of US internet households have a smart lock, and 11% have a smart garage door opener
Products
Global TV Shipments Remain Flat In Q4 Of 2025
Global sales remain consistent despite a sharp decline in the Chinese market
Research
The $83 Billion Trade-In Blind Spot
Consumers are ready to trade up – retailers just aren’t always asking
Blogs
Aging Trade-Ins Collide With Surging Global Demand For Pre-Owned Smartphones
New data released from Circana and B-Stock
Products
The Smartphone Upgrade Cycle Slows
Longer lifespans, fewer impulse upgrades means more opportunity for extended warranties
Industry
Study: Economic Pressure Drives Surge in Sustainable Living
Beko's Smart Living Index highlights the causes of consumer adoption of sustainable household behavior
Research
Retailers To Nearly Double Their Share Of TV OS Market By 2029
Industry acquisitions and emergence of new technologies put more power into retailers' hands
Research
U.S. Retail & Hospitality Markets Risk Billions Each Year Due To Payment Outages
New study reveals U.S. businesses average over 5 major outages annually, with 63% occurring during critical peak trading times
Research
Zappi Launches Always-On Brand Health Tracker For Faster Consumer Insight
The new platform aims to replace slow, traditional brand tracking while keeping costs down
Research
Smart Glasses Drive Wearables Market Forward
Futuresource Consulting's market report reveals key insights into how smart glasses are changing the wearables landscape
Research
Report: Global LED Display Market Set To Surge
The LED display market will deliver 14.8% CAGR through to 2029, fueled by new LED technologies
Products
CastOS To Exceed 15 Million Shipments, Becoming Largest TV OS in North America
Omdia projects CastOS to dominate the North American market
Products
Global Smartphone Market Sees Year-Over-Year Growth
Strong replacement demand and major product launches has fueled growth across all vendors.
Fitness
Circana Reports 88% Growth In Fitness Tracker Sales Revenue
Improvements to the technology as well as new form-factors spur spending growth
Industry
CEDIA, NKBA Release Findings From Joint Research
Demand and expectation for smart home integrated tech are rising
Research
Circana Research: Female Shoppers Are Slowing Discretionary Purchasing Faster Than Men
Opportunities for retailers to engage female consumers revolve around spruce-up spending and female-focused products
Research
Now Available – 2025 TWICE Retailer Reports
Reports with exclusive analysis available for purchase on official Swoogo storefront
Product Spotlight
New Research Indicates 13M US Internet Households Have Entered Smart Home Market Since 2020
New white paper illuminates emerging consumer demands in the smart home market
Another View
Growth Expected To Soften, Circana Says In Midyear Forecast
Surprise! Retro products are showing an unexpected revival
Accessories
Futuresource: Headphones Market Poised For Recovery
New report shows global headphones market recorded a 4.3% year-on-year increase in shipments during Q1 2025
Products
New Study Paints Picture Of Smart TV Landscape
The 2025 Evolution of the TV Set study tracks growth in the TV market, and reveals opportunities for brands
Research
Circana: May Retail Sales Showcase Consumers Making Trade-offs Amid Uncertainty
Food spending continues to rise, but families remain a source of discretionary growth
Research
Futuresource Reports Home Audio Trending Up
New report predicts a more resilient future for the sector
Research
Omdia Report Shows Shipments Of Large Area Displays Up 2.6% In 2025
Growth continues across the board, though at a slower rate than last year
Research
These Are The Factors Disrupting Normal Consumer Behavior, Reports Circana
Rising prices and debt, immigration concerns, and weather are producing material changes to typical retail activity ahead of unknown tariff impacts
Audio
Research: Buyer Journeys That Will Shape The Future Of The Headphone And Soundbar Markets
Futuresource Consulting blends its latest round of international consumer research with its comprehensive market data and expertise
Computers
Tariffs Could Cause Drastic Spike In Laptop Prices
Tariffs poised to hike prices of connected devices by 10%, with laptops and tablets seeing a spike of up to 68%