Hisense has furthered its sports marketing strategy in general, and its soccer association in particular, by becoming the official TV and appliance manufacturer of U.S. Soccer.
Under terms of the sponsorship, the Chinese manufacturer will support U.S. Soccer through the 2018 World Cup, 2019 Women’s World Cup, U.S. Soccer Development Academy and U.S. male and female youth national soccer teams.
The deal, which follows Hisense’s sponsorship of the 2018 FIFA World Cup in Russia, kicks off with today’s U.S. Men’s qualifier match against Panama.
Hisense, known here for its competitively-priced 4K TVs, said it plans to use the sports platform to introduce its line of premium home appliances to new audiences.
“In addition to our global FIFA partnership, our U.S. Soccer partnership offers an amazing opportunity to bring families and soccer fans together throughout the year and cheer on our country during some of the biggest sporting events in the world,” said Hisense USA marketing VP Mark Viken. “Soccer is a global sport with incredibly passionate fans. We’re excited to introduce that passionate market to our industry-leading TV lineup to deliver the ultimate viewing experience.”
The comprehensive, multichannel campaign will feature extensive brand integration across broadcast, digital, in-stadium exposure and on-site activations, Hisense said.
Other Hisense sports sponsorships include NASCAR and the Evil Geniuses e-sports team.
To mark the new partnership, Hisense USA is hosting a Twitter contest giving sports fans a chance to win a free 4K TV and U.S. Soccer team jersey.