Hisense Adds U.S. Soccer To Its Endorsement Belt
Hisense has furthered its sports marketing strategy in general, and its soccer association in particular, by becoming the official TV and appliance manufacturer of...
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Hisense has furthered its sports marketing strategy in general, and its soccer association in particular, by becoming the official TV and appliance manufacturer of...
The U.S. retail market is making way for Hisense’s first wave of premium 4K TVs. Leading the charge for the Chinese manufacturer is its...
Hisense, which was among the first manufacturers to fully integrate Roku technology into TVs, has begun shipping the follow-up to its debut 1080p H4...
Hisense is making its CEDIA debut with its $9,999-UPP Laser TV, promoted as a disruptively priced “market-creation” product said to combine the ease of...
Sharp is turning up the legal heat in its attempt to regain control of its brand and TV business from Hisense, which licensed both...
The latest batch of Sharp Aquos TVs is hitting retail sales floors. The line, introduced by Hisense at CES, includes the mid-range 4K UHD...
Mark Viken may be the marketing VP for Hisense USA, a relatively new TV badge to these shores, but he’s no newcomer to the...
Two years into a five-year licensing deal, Sharp is looking to reclaim its premium TV badge from Hisense and has filed suit in two...
Hisense has begun shipping its first ULED TV models, starting with the premium-tier H9D and H9D Plus 4K ULEDs, first introduced at CES 2017....
Hisense is furthering its sports sponsorship efforts with a gaming showdown by two NASCAR drivers at the Hisense 4K TV 300 at the Charlotte...
Hisense has become an official sponsor of the 2018 FIFA World Cup in Russia, making it the first-ever Chinese CE brand to support the...
Projection TV has long been a part of the TV and video display world. Indeed, many of the first consumer TV sets were a...
It’s been an ambitious year for Hisense North America. After CEO Jerry Liu earned his television chops following a five-year licensing of the Sharp...
Hisense will step up its U.S. brand presence next year with expanded roles at America’s two largest chains for CE and appliances. The manufacturer,...
Goal For A Bigger Presence In The U.S. Market Reflected In 70-To 100-Inch Offerings Hisense is going big with its new TV line. The...
Are tier-one TVs worth the higher price tag when it comes to picture quality? Hisense, and 100 consumers, say no. The Chinese manufacturer put...
Hisense returns tomorrow as title sponsor of the 2016 NASCAR Xfinity Series Hisense 4K TV 300 at the Charlotte Motor Speedway, where driver Denny...
The first five Sharp-brand 4K Ultra HD TVs marketed by Hisense USA rolled out with Open HDR support in 43- to 65-inch sizes at...
Hisense rolled out a major portion of its 2016 TV lineup, including a pair of H8-series HDR-enabled 4K Ultra HD TVs that it calls...
Hisense USA tapped former Panasonic and Sharp executive Doug Kern to the newly created position of brand marketing director for the Hisense and Sharp...
Foxconn will purchase a 66 percent stake in ailing Sharp for about $3.5 billion under a new agreement between the Foxconn and Sharp boards....
Hisense’s five-year licensing agreement to use the Sharp brand on TVs in North and South America doesn’t change with Foxconn’s plans to buy a...
Hisense USA extended the warranties on its 4K Ultra HD TVs to four years for parts and in-home service, making it the first company...
Hisense is investing $30 million to update and expand the Mexico factory that it purchased from Sharp as part of an effort to double...
Hisense is returning as a NASCAR sponsor this year as title sponsor of this year’s Xfinity Series Hisense 300 race in Charlotte, N.C., and...
Financially ailing Sharp Electronics of Japan will make a decision on selling itself to either Innovation Network Corporation of Japan (INCJ) or Taiwan’s Hon...
Hisense USA has added two new executives to strengthen the marketing efforts of its consumer electronics brands. Jodi Sally has been named director of...
Now that Hisense has licensed the Sharp name for branding TVs, the No. 1 TV brand in China aims to become the No. 3...
Hisense USA will dramatically step up its U.S. brandbuilding efforts this year while strengthening a TV lineup that will include “disruptively priced” 4K Ultra...
Industry veteran Mark Viken is leaving Sharp Electronics Marketing Company of America (SEMCA) to become Hisense USA’s marketing VP to oversee the company’s product...
Hisense USA is expanding its sales, marketing, service, and sales operations as it prepares for the Jan. 6, 2016, takeover of Sharp’s North and...
Value-priced TV maker Hisense wants to burnish its high-tech image with the launch of its first two 4K Ultra HD TVs incorporating a portfolio...
QINGDAO, CHINA — Chinese TV manufacturer Hisense will gain a stronger foothold in the Western markets with its acquisition of Sharp America’s TV assets....
Wayne, N.J. – Haier America joined the list of companies incorporating the Roku TV operating system and Roku streaming services in select TVs. The...
Saratoga, Calif. — Roku expanded its Roku TV program to include select Sharp TVs, which will soon join select models from TCL and Hisense....
New York — The first TVs fully integrated with Roku smart-TV technology are about to launch from Chinese TV makers TCL and Hisense, the...
Suwanee, Ga. — Hisense rolled out its next-generation tablet, an 8-inch Android 4.4 model retailing for $129 in Walmart stores. The Sero 8 is...
Suwanee, Ga. — Hisense said its H6 smart TV powered by Android 4.2.2 is now available through Walmart stores for a less than $700...