In an appliance industry dominated by established brands and traditional replacement cycles, Induction Hardware is taking a different approach—one built around induction cooking, sustainable manufacturing and products designed to last.
The emerging manufacturer believes its combination of innovative technology, repairable appliances and a showroom-focused distribution strategy can provide independent retailers with a compelling alternative to established brands.
“I want to be the Patagonia of appliances,” Galen Bradford, Co-Founder and CEO of Induction Hardware, told TWICE, referencing the outdoor apparel company’s emphasis on durability, repairability and environmental responsibility.
Bradford’s vision grew out of his experience in appliance manufacturing and technology, along with time spent living in Chamonix, France, where he observed the broader adoption of induction cooking in Europe.
Now, he wants to bring that technology to American kitchens while challenging conventional thinking about appliance longevity and customer relationships.
Building Appliances That Last
One of Induction Hardware’s most distinctive selling propositions is its approach to product durability.
“We don’t want to make money on our products breaking,” Bradford said.
The company’s limited warranty provides lifetime parts coverage for all parts of the product across its appliance portfolio, including ranges, cooktops, ventilation products, and outdoor griddles, except for cosmetic defects, which customers must report within the first 30 days.
The warranty defines lifetime as the period during which a product or component can reasonably be expected to remain functional under normal operating conditions. Coverage is subject to the policy’s terms and exclusions.
Induction Hardware also provides two years of labor coverage for authorized warranty repairs under applicable provisions, while emphasizing modular product construction that allows individual components to be repaired or replaced.
For retailers, Bradford believes the approach can strengthen customer confidence and build long-term relationships. The company is also developing a refurbishment program for returned or cosmetically damaged products, with plans to offer qualifying appliances at approximately 50% below their original prices. Its standard limited warranty does not cover refurbished products.
Bradford said Induction Hardware has invested in manufacturing capabilities to gain greater control over quality and sustainability. He described plans for a Thailand facility expected to come online toward the end of 2026, along with longer-term ambitions for U.S. manufacturing.
Induction Innovation for the Showroom
Induction Hardware’s product lineup is designed to give retailers tangible features to demonstrate on the sales floor.
Its Luxury Series induction ranges are offered in 30-, 36-, 48- and 60-inch configurations, with listed prices ranging from approximately $3,700 to more than $12,500.
Depending on the model, features include up to seven induction elements, dual ovens with as much as 7.7 cubic feet of combined capacity and a 660-degree Fahrenheit Pro Pizza mode.
One distinctive design choice is the use of traditional-style control knobs with haptic feedback, offering consumers transitioning from gas cooking a more familiar experience than conventional touch-sensitive induction controls.
“Not a lot of places offer a cooktop that looks like this with these knobs that isn’t gas,” a company representative explained during the interview.
The company’s ventilation portfolio includes wall-mounted, undercabinet and cabinetry insert configurations, with advertised airflow ratings from 400 to 1,500 CFM. Brushless DC motors and stainless-steel baffle filters are among the features intended to differentiate the lineup.
Together, the cooking and ventilation products offer independent retailers opportunities to build complete kitchen packages while introducing consumers to an emerging brand.
Bringing Induction Outdoors
Induction Hardware is also looking beyond the kitchen with its 36-inch Professional Outdoor Induction Griddle.
The appliance features four induction coils delivering a combined 8,000 watts, along with a removable eight-millimeter carbon-steel cooking plate. Removing the plate reveals a ceramic-glass surface that accommodates compatible cookware.
Constructed with 304 stainless steel, the griddle eliminates the need for propane or an open flame. The built-in version is listed at approximately $2,996, while a configuration with a rolling cart is priced at approximately $3,696.
The company’s outdoor cooking ambitions were part of its planned sponsorship of the 2026 Texas Food Championship, held September 25–27 in Corpus Christi, Texas.
Company executives had outlined plans to introduce competitors and attendees to its outdoor induction technology during the event, an official Texas qualifier for the World Food Championships.
For appliance dealers, the product represents an opportunity to extend induction cooking sales into outdoor kitchens and entertaining spaces.
Putting Independent Retailers First
Despite its direct-to-consumer capabilities, Induction Hardware views physical showrooms as an important part of its growth strategy.
According to the latest distribution information provided for the company, Induction Hardware coordinates logistics with over 12 official showrooms nationwide, with more being set up now. Executives believe hands-on demonstrations are particularly important for consumers considering induction technology for the first time.
For independent appliance retailers, the brand’s appeal lies in its combination of product differentiation, sustainability messaging, and opportunities to introduce customers to induction technology.
The challenge will be translating those advantages into consistent product availability, dependable service support and sustained consumer demand.
Looking Ahead
Induction Hardware’s longer-term ambitions include connected kitchen appliances, artificial intelligence integration, portable induction cooking and battery-powered solutions.
Bradford envisions an ecosystem in which appliances communicate with one another to simplify cooking and improve the consumer experience. Those concepts remain in development rather than representing currently available features.
For now, the company’s immediate opportunity is more straightforward: convince retailers and consumers that induction appliances can deliver distinctive performance, long-term value and a different ownership experience.
In a marketplace where independent dealers are constantly searching for ways to stand apart, Induction Hardware is betting that innovation, repairability and a commitment to retail partnerships can help it earn a place on the showroom floor.
For more information, please go to: www.inductionhardware.com.
See also: SMEG Adds Multifunction Warming Drawers To Appliance Lineup
