Cusick named Vice President of Sales and Hoffman appointed Director of Customer Experience, bringing decades of CEDIA channel expertise to drive growth and strengthen DreamWall’s dealer-first commitment. |
DreamWall, an emerging leader in premium direct-view MicroLED video wall solutions, announces the appointments of Dave Cusick as Vice President of Sales and Russ Hoffman as Director of Customer Experience. Both industry veterans bring decades of experience, established relationships, and extensive expertise across the custom integration (CI) and commercial AV channels, strengthening DreamWall’s dealer-first commitment and supporting its continued expansion across the CEDIA and InfoComm markets.
Dave Cusick, Vice President of Sales, brings more than three decades of consumer electronics (CE) industry experience, including over a decade specializing in direct-view LED technology, advanced display solutions, and channel development. Most recently, Cusick served for more than six years as Midwest Senior Account Manager for Direct View LED at LG Electronics. His career also includes key positions with Lenbrook, NuVision, Fujitsu, Absen America, Luminit Projection Screens, and Cirrus Screen, establishing extensive expertise in display technologies, strategic sales, and dealer development.
In his new leadership role, Cusick will spearhead national sales initiatives, expand DreamWall’s dealer and distribution network, and drive growth across the residential custom integration and commercial AV markets.
Russ Hoffman, Director of Customer Experience, brings decades of experience in the custom electronics industry, with extensive expertise in dealer training, technical support, and channel development. During his more than 16-year tenure with URC (Universal Remote Control), Hoffman served as Vice President of Training & Technical Support, helping integrators successfully deploy advanced control and automation technologies. His career also includes positions with DataSmart, WAVE Electronics, and Tweeter, providing a strong foundation in dealer relations, technical education, and business development. His extensive industry experience and understanding of the evolving needs of custom integration professionals further strengthen DreamWall’s commitment to exceptional dealer support and long-term channel partnerships.
| — “Dave and Russ bring tremendous industry experience, trusted dealer relationships, and a shared commitment to helping integrators succeed. At DreamWall, our dealers are at the heart of everything we do. Their expertise will be instrumental as we expand our presence across the CEDIA and InfoComm markets, strengthen our dealer network, and deliver the training, technical support, and resources our partners need to confidently grow their MicroLED businesses.” — Noah Meicler, President, DreamWall |
The appointments reinforce DreamWall’s dealer-first commitment to making premium MicroLED technology more accessible, profitable, and easier to integrate. With an expanding portfolio of indoor and outdoor video wall solutions, comprehensive dealer training, factory-direct installation assistance, U.S.-based technical support, and a five-year warranty, DreamWall continues to invest in the people, products, and resources that empower its dealer partners to succeed.
