Google, Microsoft and Mint Mobile's chunky-style milk join the fray

Updated! The field has suddenly gotten crowded for Super Bowl tech advertisers.

As with past Big Games, when businesses like Beats by Dre, Fitbit, GoPro, Intel, LG, Nintendo, Monster, Samsung, Sprint and of course Apple filled the time between plays, at least seven tech companies will vie for attention this Super Sunday.

Here’s a preview of what to expect from this year’s lineup of ADT, Amazon, Google, Microsoft, Mint Mobile, SimpliSafe, T-Mobile and Verizon, courtesy of broadcast ad measurement firm iSpot.tv:

ADT

ADT, along with SimpliSafe, will air the first home security ads ever seen during a Super Bowl broadcast. And like its competitor, ADT is keeping its commercial tightly under wraps.

Amazon

The e-commerce king is back for its fourth consecutive Super Bowl, this time poking fun at Alexa’s ubiquity by highlighting four failed attempts at product integration. Featuring Harrison Ford, Forest Whitaker (above), Ilana Glazer and Abbi Jacobson (“Broad City”), and astronaut twins Scott and Mark Kelly.

In a separate spot, Amazon will also plug its Prime Video streaming service, as will Hulu.

Google

Little is known of Google’s play book, although the tech giant is expected to return to Super Bowl with two commercials on Sunday.

Microsoft

The software veteran will be back for the Big Game with a 60-second, fourth-quarter spot showing how accessible technology like the Xbox adaptive controller has leveled the playing field for physically-impaired children.

Mint Mobile

Gross! In its first-ever Super Bowl spot, MVNO Mint Mobile shows why gulping down chunky milk, like overpaying for phone service, is not right.

SimpliSafe

One of two first-ever Super Bowl ads by home security companies (see ADT), the SimpliSafe spot “deals with ways to confront and overcome feelings of anxiety,” iSpot.tv said. Look for the 30-second commercial sometime during the first quarter.

T-Mobile

The self-proclaimed Un-carrier is keeping its game plan under wraps until Game Day, when it will make its sixth-consecutive Super Bowl appearance.

Verizon

In a reprise of its 2018 salute to first responders, the telecom giant is staging a two-week campaign leading up to Super Bowl that highlights the real stories of 12 NFL stars who experienced life-changing calamities like car accidents, childhood house fires and devastating natural disasters, and the first responders who saved them.

Super Bowl LIII will air this Sunday, Feb. 3, at 6:30 p.m. EST on CBS.

See also: 7% Plan To Buy A TV For Super Bowl

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