The digital marketing professionals at Retailer Web Services (RWS) will host a free webinar for independent retailers in the furniture, appliance, mattress and consumer electronics industries: The webinar, “Preparing for the Road Ahead – Tools to Win in the New Normal,” takes place at 3 p.m. EST on Wednesday, May 13.
During the webinar, the RWS team will discuss the likely scenarios retailers will be faced with over the next 12 months and beyond as they navigate the effects of COVID-19 on changing consumer behavior; the team will offer recommendations to prepare for shifts in consumer shopping habits that will have significant impacts on retail.
“The team at RWS has been surveying the landscape and assembling plans to prepare for the road ahead,” said Genna Majuta, RWS chief customer officer. “We’ll discuss what we believe the retail environment will look like in the months to come along with action items that will help position retailers to thrive during what many will find to be a challenging time.”
According to a March 2020 Google survey, 24 percent of U.S. shoppers went online to purchase something they would normally buy in-store and 87 percent of them said they’d try it again. The RWS webinar will address consumers’ expectations of retailers for preparedness and readily available answers to questions like:
- Is the local business I know and trust able to help me?
- What precautions are they taking to keep me safe?
- How can I buy from them?
- Do they have what I need in stock?
About Retailer Web Services
Founded in 2006, Retailer Web Services (RWS) serves more than 2,700 appliance, electronics, furniture and mattress retailers in North America with an integrated and complete suite of digital marketing solutions. Scottsdale, Ariz.-based RWS is an authoritative source on how consumers shop for new appliances, electronics, furniture and mattresses in the digital age. A trusted advisor, RWS champions the success of independent retailers and helps them to realize their dreams through the promise of technology. For more information, visit www.retailerwebservices.com.