Costco has added the GE and GE Profile brands to its growing assortment of major appliances.
The lines will join a roster of Top 5 badges at the leading warehouse club that includes Whirlpool, LG and Samsung.
Costco had dabbled in the category off and on in recent years, dipping its toes in the white-goods waters with lone-model entries from Whirlpool, Samsung and even a private-label Kirkland fridge.
In its latest stab at appliance reliance, the big-box chain is dedicating half an aisle to kitchen and laundry products, which are merchandised within compact branded displays adjacent to the CE section.
Costco further sweetens the deal with delivery, installation and haul-away services, and exclusive two-year warranties.
“Costco has a loyal membership and their commitment to offering members quality products is what we look for in our retail partners,” GE Appliances sales VP Robert Posthauer said in a statement.