Sutherland AV Marketing has appointed industry veteran Mark Goldman as vice president of sales for ASCENDO, where he will oversee sales and dealer development for the immersive audio brand across the United States and Canada.
Sutherland AV Marketing, ASCENDO’s exclusive distributor in the U.S. and Canada, said Goldman will work with dealers, custom integrators, and home theater designers to expand the company’s dealer network while supporting existing partners with sales, training and technical resources.
Announcing the appointment, founder Todd Sutherland said Goldman was selected for both his industry experience and the relationships he has built throughout his career.
“Mark is one of the most respected professionals in our industry, and I knew he was the ideal person for this role,” said Sutherland. “He has earned the trust of dealers, manufacturers, and integrators over decades through his integrity, product knowledge, and dedication to helping partners succeed. We’re thrilled to welcome him to the team.”
Goldman brings over 30 years of experience in luxury audio retail, custom integration, manufacturing, and executive sales. He began his career at Sound Components in Coral Gables, Fla., where he established the company’s custom integration division. He later served as director of sales for Wilson Audio Specialties before acquiring Sound Components, where he operated the retailer for two decades. During his ownership, Sound Components became one of the nation’s leading high-performance audio dealers and the largest Wisdom Audio dealer in the United States at the time.
After selling the company, Goldman joined AUDIOVISIONS in Los Angeles in an executive leadership role before becoming vice president of sales at PRO Audio Technology. There, he collaborated on Dolby and DCI-certified theater projects, performed system calibrations, and helped establish the company’s partnership with the HTSA buying group.
“When I first started talking with Todd about ASCENDO, it became clear we shared the same vision. I’ve spent my career working with companies that are committed to delivering the very best performance, and ASCENDO fits that philosophy perfectly,” said Goldman. “Their engineering, product development, and commitment to objective performance are second to none. I’m excited to work with our dealers and partners to continue building the ASCENDO brand throughout North America.”
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