Tulip Cooking, an innovator in gas and induction cooktop systems hand-assembled in the Netherlands, recently announced the appointment of two accomplished executives to its leadership team. Elizabeth Nussbaum has been named Regional Sales Director, while Amir Girgis has assumed the role of Executive Vice President of Sales & Marketing.
“We are excited to welcome Elizabeth and Amir to our executive team. Their extensive industry knowledge and proven leadership skills will undoubtedly drive Tulip Cooking’s growth and innovation as we continue to transform the culinary experience,” said Louis Van Leeuwen, CEO of Tulip Cooking.
Nussbaum brings a wealth of experience to her new role as Regional Sales Director at Tulip Cooking. With a distinguished background as the former National Brand Sales Director for Waterworks and the former Director of Business Development at Renovation Angel, Nussbaum is renowned for her expertise in sales and business development within the architecture and design industry. She has also served as a Senior Sales Associate and Designer at Anne Sacks. Nussbaum is a proud member of the NKBA (National Kitchen & Bath Association) and The National Association of Realtors.
“I’m thrilled to be part of the Tulip Cooking team,” said Nussbaum in a statement. “This is an exciting opportunity to contribute to a company redefining the culinary landscape.”
Serving as the newly appointed Executive Vice President of Sales & Marketing, Girgis is a seasoned professional with a track record of success. Drawing from his experiences as President and Owner of Better Distribution, the Canadian distributor for Tulip Cooking and other esteemed brands, Girgis brings a deep understanding of sales network development, brand management, and strategic marketing campaigns.
His background includes roles as the former Director of Sales & Marketing at Integrated Appliances Ltd. in Toronto, as well as the Managing Director of Sales and Marketing at Diva de Provence. While at Diva, Girgis was instrumental in that company’s US induction launch, making it the first company to embrace induction cooking technology in North America. Girgis is also a veteran of the Canadian Armed Services.
“I am honored to lead the sales and marketing efforts at Tulip Cooking,” said Girgis in a statement. “We are poised to increase our brand awareness and to expand our network to bring our amazing products to an even wider audience.”
About Tulip Cooking
Tulip Cooking, a pioneer in gas and induction cooktop systems, offers innovative solutions that seamlessly integrate into any kitchen space. Incorporating the refined yet spirited aesthetic that exemplifies contemporary Dutch design, Tulip Cooking products are “prachtigen ingenious” — Dutch for “beautiful and ingenious.” Every detail is meticulously crafted by hand in the Netherlands, showcasing cutting-edge advancements in induction and gas cooktop technology.
