Engineers of Seamless Sound Supporting Behind-the-Scenes Innovation and Strategic Value with Industry Leading Brands in Berlin
NORTHRIDGE, Calif. — Sept. 3, 2025 — HARMAN Embedded Audio (HEA), a division of HARMAN International, is highlighting partner innovations and product launches at the IFA 2025 conference in Berlin, Germany, from Sept. 5-9. While HEA will not have a dedicated booth at the show, the company will be visible as a key technology partner, integrated into products from trusted global brands in a diverse selection of lifestyle devices. As an ingredient brand and a force of collaborative innovation, HEA specializes in integrating branded audio solutions that deliver premium, immersive sound experiences. This collaborative approach allows its partners to bring impeccable audio quality to market without compromising their product’s industrial design or core brand identity.
“We are the engineers of embedded sound, enabling our partners to deliver premium audio experiences that align seamlessly with their brand and product vision,” said Ruomu Hu, VP & GM, HARMAN Embedded Audio. “As the consumer market increasingly demands audio technology integrated into everyday products for both design and user experience, HEA is leading the way. We are pioneering untraditional verticals by combining advanced system solutions, elegant design, and powerful brand partnerships. Our presence at IFA, integrated into some of the show’s most innovative products, reflects not only the strength of these collaborations but also the growing value of premium sound across categories ranging from televisions and lifestyle lighting to hybrid audio and décor pieces.”
TVs and Electronics
HEA’s work will be on display throughout the IFA show floor, embedded in several standout partner products. At the Sharp Consumer Electronics in Hall H22, Booth H22‑101, Sound by Harman Kardon is featured in select Sharp FH, FN, and FP series TVs. In Hall H8.2, Booth H8.2-101, Vestel will have HEA sound embedded into select televisions featuring Sound by JBL, including the Q9900 4K SMART QLED TV as well as the U9730 4K SMART TV model.
Home Entertainment and Projection
In Hall 21, Booth 117, XGIMI will spotlight its new Horizon 20 Series projectors with Sound by Harman/Kardon. The Horizon 20 delivers 1080p resolution at 1500 ISO Lumens intelligent auto-adjustment for effortless setup, and lifelike visuals with HDR10/HLG. XGIMI will also showcase the award-winning MoGo 4 portable projector. Yaber, in Hall 20, Booth 111, will highlight the new K300S projector with Sound by JBL. The K300S combines crisp 1080p projection with 1200 ISO Lumens, and advanced auto-adjustment for quick setup, delivering vibrant, stable images supported by HDR10 and MEMC technology. Yaber will also present additional models, including the K3 Pro, T2 Plus, L2s, and K2.
Lighting
The Govee Table Lamp 2 Pro X Sound by JBL will be featured in Hall H1.2 Stand H1.2-143, blending premium audio with dynamic lighting that synchronizes to music for an immersive home entertainment experience. In Hall H11.2, Stand H11.2-277, Kooduu will present the Sensa Play and Sensa Play Mini with Sound by JBL. The Sensa Play offers a vibrant, mushroom-shaped design with a 10W speaker, up to 11 hours of play, and wireless charging. The compact Sensa Play Mini delivers 8 hours of sound and light in a sleek, portable form, available in a range of stylish colors.
HEA’s presence at IFA 2025 highlights its commitment to a flexible and collaborative product development approach, providing a strategic value-add that helps its partners stand out in crowded markets. For more information about HARMAN Embedded Audio, visit https://embedded.harman.com/.
