Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×

The Wire - Press Releases

Fueled by Record Growth, Devialet Expands its US Sales Infrastructure

New Jersey-based Master Rep Agency Sell Thru Sales Will Bring Devialet’s Advanced Audio Technologies and High-End Lifestyle Products to More Dealers and Custom Integrators Across the U.S.

Devialet, the acclaimed French acoustic engineering house, is pleased to announce it has partnered with Oceanport NJ-based Master Rep agency Sell Thru Sales to grow its footprint in the North American market. Devialet has been enjoying an astounding run of multi-year double-digit growth and with Sell Thru’s proven record of success this move will help the company reach out to even more clients in both the high-end audio and CE integrator spaces.

Headed by consumer electronics industry veterans Dan Beggs and Dan Mangan, Sell Thru Sales is a fully integrated sales rep and marketing firm with a long history of success representing some of the CE industry’s leading manufacturing companies. As Devialet’s Master Rep agency, they will be responsible for selecting, managing and supporting new rep firms across the country.

Rodrigo Arrambide, Devialet’s General Manager for the Americas, noted: “We’re delighted to be partnering with Sell Thru as we continue advancing our mission in the North American market. With Sell Thru’s deep connections and strong record in the custom integrator and high-end audio sectors, this partnership will help open new markets and expand our presence in the US, all while maintaining the level of support our partners expect. We had been contemplating this move for some time and given our current growth, the timing makes perfect sense. We are excited for the years ahead.”

Sell Thru’s Dan Beggs noted: “We’re excited to represent a manufacturer like Devialet. Many of our high-end audio retailer partners have been asking us about Devialet in the past couple of years, as talk of the brand’s revolutionary audio engineering, acoustical excellence and artistic design continues to build. The Devialet brand is well known for high-fidelity performance, and we look forward to bringing their products and distinctive music listening experience to more American consumers. The team at Devialet now has a clear focus and understanding of what it takes to win here in the U.S. and we’re proud to support them in this new chapter.”

Devialet Products Enhance Music Listening

 

The two products of main interest to custom integrators are the recently introduced Phantom Ultimate speakers and the Dione soundbar. Building on the original Phantom speaker launched in 2015, the Phantom Ultimate collection comprises of two models, the flagship 108dB and the compact 98dB, each available in three finishes with expanded connectivity for whole-home installations. The Dione soundbar brings that same audiophile-grade sound to a design built for integration into home theater and living spaces, making it a natural fit for custom-install projects.

The company’s broader lineup, including the Devialet Astra Integrated Amplifier, Mania portable speaker and Gemini II true wireless earbuds, rounds out the brand’s offering for the U.S. market.

Devialet will also be on-site at CEDIA Expo (September 1-4, 2026, Colorado Convention Center, Denver, CO), where the brand plans to debut a new offering designed specifically for custom integrators.

If you are a rep firm interested in bringing Devialet’s award-winning sound to your region contact Dan Beggs at Sell Thru Sales [email protected].

Featured

Close