Chuck E. Cheese's to Test Game-Based Learning Program in Select Stores - Twice

Chuck E. Cheese's to Test Game-Based Learning Program in Select Stores

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IRVING, Texas, Oct. 27, 2014 /PRNewswire/ -- Chuck E. Cheese's, the place where a kid can be a kid, announced today that it will launch a test rollout of the game-based learning program, Brainrush Academy. Beginning October 27, guests at select Chuck E. Cheese's locations in the Los Angeles area will be able to sign up for one of two test programs featured in-store.

Brainrush Academy provides academics, entrepreneurship, arts and technology education, all through adaptive learning software that is used as a supplement to the classroom. Both parents and teachers have input into specific areas of focus for the child. Each program also features time out for gameplay at Chuck E. Cheese's to reward progress.

"The environment we foster at Chuck E. Cheese's is one where kids can enjoy unstructured time to play, explore and interact with others their own age," said Tom Leverton, chief executive officer, CEC Entertainment. "The Brainrush Academy programs will enhance and build upon that experience by offering games that challenge kids mentally and physically, while keeping the learning process fun."

Participants can choose to sign up for daily, weekly, or monthly installments of either program:

    --  Playground: A program that prepares children ages 3 to 5 for

        kindergarten

    --  Academy: An afterschool program for kids ages 5 through 12 Each program will be led by trained Brainrush Academy educators in the Showroom at each test location. Parents and educators can select a customizable learning plan with activities ranging from arts and music to robotics and more. There are even fitness and financial responsibility programs for both parents and kids to participate in and learn together.

"Chuck E. Cheese's is the ideal setting for our program, because kids are in charge of their experience," said Megan Lisa Jones, president and COO of Brainrush Academy. "We want kids to feel ownership when it comes to learning and playing. Both Brainrush Academy and Chuck E. Cheese's give students that opportunity in a world of strict schedules and regimented curriculum."

Brainrush Academy will be available free of charge for two weeks beginning October 27 at the Chuck E. Cheese's locations in Glendale, Thousand Oaks and West Hills, during which time parents will be able to bring their children in-store to test out the program. Brainrush Academy will officially launch November 10.

About CEC Entertainment, Inc.

For more than 35 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where A Kid Can Be A Kid(®). As the award-winning number-one, kid-friendly restaurant for millions of families across the world, the company and its franchisees operate a system of more than 575 Chuck E. Cheese's stores located in 47 states and 10 foreign countries or territories. Chuck E. Cheese's goal is to create positive, lifelong memories for families through fun, food and play inside and outside of its stores. Each Chuck E. Cheese's features musical entertainment, games, rides and play areas for kids of all ages, as well as a variety of freshly prepared dining options. Committed to providing a fun, safe environment, Chuck E. Cheese's helps protect families through industry-leading programs such as Kid Check®.

As a strong advocate for its local communities and childhood education, Chuck E. Cheese's has donated more than $10 million to schools through its fundraising programs and is a proud sponsor of like-minded organizations such as PBS KIDS. For more information, visit www.chuckecheese.com or connect with them on Facebook, Twitter, Pinterest, YouTube and Foursquare.

About Brainrush:

Brainrush was co-founded by Nolan Bushnell, founder of Chuck E. Cheese's and Atari, to create adaptive learning games to help children learn better (and love learning). The company provides supplemental curricula to schools and other educators. Kids not only learn better using Brainrush; their program is tailored based on their individual needs and learning goals.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/chuck-e-cheeses-to-test-game-bas...

SOURCE  CEC Entertainment, Inc.

CEC Entertainment, Inc.

CONTACT: Michelle Chism, Director, Corporate Communications, CEC Entertainment, Inc., 972-258-5529 - MChism@cecentertainment.com, or Erin Kanter, Richards Partners, 214-891-5848 - erin_kanter@richards.com

Web Site: http://www.chuckecheese.com

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