RadioShack has weighed in on its plans for Black Friday, its second under the ownership of hedge fund Standard General.
The chain has posted a 22-page ad covering the period of Nov. 18 through Cyber Monday (Nov. 28). Stores will be closed on Thanksgiving and reopen at 8 a.m. on Black Friday morning, and free shipping is offered on all orders over $20.
Touting a first-time ever “below cost sale,” the circular leads with pitches for drones (replete with repair kit), radio-control cars (a traditional holiday mainstay), headphones, and a portable jump starter.
Indeed, the first four pages feature drones and cars, which can all be test-driven in stores, the insert says.
Wireless speakers, under RadioShack’s Realistic, Auvio and Ncredible private labels, are also predominant, while the below-cost sale encompasses millions of dollars of inventory comprised of Beats by Dr. Dre headphones, B&O Play wireless speakers, Apple TV set-top boxes and SteelSeries gaming accessories, the circular shows.
The complete ad is available here.