Target recently celebrated the opening of their one hundredth small-format store this summer in addition to surpassing their five hundredth store remodel. The small-format stores can be as small as 15,000 square feet or less, with the average small-format Target size around 40,000 square feet. This is about one-third the size of a full-size 130,000 square-foot Target store.
“In 2017, we made a big bet on putting our stores at the center of how we serve our guests,” said Target’s Chief Operating Officer John Mulligan in a statement. “Fast forward to today, and our investments in small formats and remodels have allowed us to reach more guests than ever before with an easy and inspiring shopping experience, while offering industry-leading same-day services like Order Pickup and Drive Up around the country.”
Small-format stores are Target’s latest effort to serve their customers in areas such as big cities or near college campuses where traditional-sized stores won’t fit. Testing of smaller stores began in 2012, allowing Target to learn from changes needed to supply stores with little to no backroom storage. This led to intense, careful planning, smaller trucks and more frequent deliveries.