RadioShack, which was sidelined much of this year by its bankruptcy and sale to lead investor Standard General, is looking to make up for lost time by kicking off its Black Friday event next Wednesday.
The chain described the pre-Thanksgiving sale as “a thank you to our loyal customers — particularly those who don’t like to get trampled at big-box stores on Black Friday.”
To accommodate the expected crowds, stores will be open an extra hour on Wednesday, Nov. 25 (from 10 a.m. to 9 p.m.), and will reopen for five hours on Thanksgiving Day beginning at 8 a.m.
In addition, the company recently re-added e-commerce functionality to its website, and is offering free shipping on all orders.
“We know the past year has been difficult on the RadioShack community, with our shelves recently missing that one-off electronics component, cable or connector you needed or that mini drone you were searching for,” acknowledged CEO Ron Garriques. “But now we are stronger than ever and fully restocked with over 20 million new units and proud to return to our roots as the neighborhood source for affordable and cutting-edge electronics.”
The new SKUs include Amazon’s Echo and a Kindle Fire HD tablet bundle; iOn cameras; SteelSeries gaming products; and items stemming from new partnerships with Apple and Bang & Olufsen, he told USA Today.
The chain, which operated some 7,000 stores at its height, was whittled down to its 1,700 most productive locations by the bankruptcy, including 1,400 stores that are co-managed with Sprint.
The company also kept over 500 of its approximately 850 independent franchised RadioShack dealers following its bankruptcy sale to Standard General.
“I think you'll find a cleaned up, brighter, fun experience” in the stores, he told the newspaper.
Garriques said the chain is now focused on maker and DIY enthusiasts, “and those seeking high quality and superior value electronics products in a community atmosphere.”