Playa Vista, Calif. – Belkin recently celebrated the grand opening of its first retail store, located in the Westfield Culver City Mall in Los Angeles.
The store has a 310-square-foot footprint and features 134 SKUs, all Belkin-branded. The product mix includes networking devices; accessories for smart TVs, tablets and smartphones; and overlays, cables and surge protectors.
More Belkin locations are scheduled to follow in Los Angeles and in San Francisco later this year.
“With the Belkin Store, we have created a place where people can experience the full breadth of Belkin products all in one location,” said Chet Pipkin, president and CEO of Belkin. “Opening a retail store gives us the opportunity to properly showcase our brand’s commitment to creating people-inspired products and connect with our customers in a more meaningful way.”