Kirby is taking its vacuum business into retail.
The 110-year-old floorcare brand has launched its Signature Series, a three-model lineup that marks Kirby’s entry into select appliance, electronics, home improvement, furniture and vacuum retailers, as well as major e-commerce channels.
The new vacuums are available through Kirby.com and retailers including Abt Electronics, Electronics Express, RC Willey and Bank’s Vacuum, along with Amazon and the Best Buy Marketplace.
The move expands Kirby’s traditional go-to-market strategy, which has centered on independent distributors selling the company’s flagship cleaning systems through in-home demonstrations.
“We are excited to launch the Signature Series products in retailers across North America. As consumer shopping behavior changes, Kirby needs to evolve with these changes,” said Joseph Francesconi, President & CEO, The Kirby Company. “Millions of consumers will never get to experience an in-home demonstration of our flagship Kirby Avalir Platinum S3, yet they purchase vacuums in stores and online every day. We will now meet the consumer where they make their purchase decision and provide premium products that meet and exceed their needs…quality, durability, and performance. We now have premium Kirby products available to those consumers while continuing to deliver the personalized experience that has defined our brand for more than 110 years. The Signature Series products give consumers more ways to discover and experience Kirby. They can choose the model that is right for their home and see what premium cleaning performance feels like for themselves. Now they can put a Signature Series vacuum to work in their own home and experience the difference firsthand.”
The Signature Series includes the V530 upright, C530 canister with Turbo Nozzle, and C550 canister with Multi-Surface Power Nozzle.
The V530 features PureAir dual HEPA filtration, a Multi-Surface Power Nozzle with LumiGuide LEDs, and a 40-foot cleaning radius. The C530 adds a Turbo Nozzle, adjustable suction and a 37-foot cleaning radius, while the C550 includes a powered Multi-Surface Power Nozzle for carpet and hard-floor cleaning.
Kirby says all three models deliver Category-Leading Cleaning Efficiency based on ASTM F608 testing. Each carries an eight-year limited warranty covering the motor and labor, with five years of coverage for other parts and labor.
While the Signature Series gives Kirby a retail presence, the company will continue selling its flagship Avalir Platinum S3 through its network of Authorized Distributors and personalized in-home demonstrations.
The retail expansion gives Kirby a new way to reach consumers who shop for floorcare products in stores and online rather than through the company’s traditional demonstration-based sales model.
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