Parks Associates’ has released its latest research from its Tech Ecosystem Dashboard service, revealing the continued rise of smart tag use in United States households. According to the research, 12% of U.S. broadband-equipped households have reported owning a smart tag, up from 7% in 2022. Consumers turn to smart tags for safety and security, including real-time monitoring, theft prevention, and improving emergency response.
“These small, inexpensive devices help consumers find lost or frequently misplaced items such as keys, wallets, luggage, and remote controls, as well as loved ones, like children and vulnerable older adults. They deliver valuable peace of mind and convenience,” said Jennifer Kent, VP, Research, Parks Associates.
Among this growing category, Parks Associates says that Apple is the most popular brand, with 69% of recent smart tag buyers opting to purchase an AirTag. Tile, the originator of the smart tag is still competitive in the market, recently taking second place to Samsung in terms of purchases. Predictably, iPhone users prefer to use the Apple AirTag, while Android users opt for Samsung Galaxy tags, as well as other brands including Tile, Chipolo, and Orbit.
Parks Associates will host the 29th annual CONNECTIONS: The Premier Connected Home Conference May 13-15 at Renaissance Dallas at Plano Legacy in Plano, Texas. This conference brings industry leaders together to provide insights, business strategies, and market forecasts for the adoption of technology including broadband, smart home, security, connected health, energy, and home automation.
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