Industry
Report: CE State Of The Industry 2023
Slowing sales and consumer economic woes make things “OK”
Research
Products
‘Evolution Of The TV Set’ Study Finds Smart TV Feature Usage Is Steadily Increasing
Streaming music is the most popular non-TV use of smart TVs
Research
Now Available – 2023 TWICE Retailer Reports
Reports with exclusive analysis available for purchase on official Swoogo storefront
CTA
U.S. Tech Industry Remains Global Leader As Consumer Preferences Change
Mid-Year Forecast offers in-depth analysis of U.S. technology industry’s role as a deflationary economic force
Research
Item Trackers See Spike In Sales Alongside Travel Accessories, Reports Circana
From navigation to entertainment and, most recently, tracking products to ensure our travel essentials arrive at our final destination, technology has long played...
Research
New NCSolutions Analysis Finds Gen Z’s Expectations Of Advertising To Be Purpose-Driven
Gen Z households spend an average of 12% more on CPG purchases than non-Gen Z households
Research
Study Finds Prices Are Driven By Only One Type Of Consumer
Researchers compare multiple categories of shoppers and find the linchpin
Research
Research: What’s Next For Voice Assistants?
Futuresource predicts that shipments could exceed 3.1 billion units in 2026
Industry
CTA Releases Report On Consumer Adoption Of Digital Health Solutions
The Consumer Technology Association (CTA) has released the findings of their expansive research on the current state U.S. consumer health technology ecosystem. Their Driving...
Research
‘Aging-In-Place’ Trend Opens More Opportunity For Smart Lock Sales
With Increased Focus on Living Longer and Safer, Seniors and Their Adult Children are Buying Into the Benefits of Smart Security
Research
Research Shows Internet Access Directly Affects Consumer Electronic Device Ownership Levels In U.S.
While the availability and speed of internet service can vary from state to state or country to country, there are a number of technology...
CTA
CTA Forecasts Lower U.S. Technology Sector Revenues
Services and emerging tech expected to see growth; industry rebound anticipated in second half of 2023
Research
New Research Shows Many Americans Have Misconceptions Of Electric Vehicles
Nearly half of U.S. consumers think lithium-ion EV batteries are NOT recyclable
Research
Purchase Intent Among Consumer Electronics Highest For Smartphones This Holiday
More than one-third of consumers expect to purchase a CE product, reports NPD
Research
Over One-Third Of Smart Home Devices Owners Experienced Technical Difficulties This Year
New whitepaper developed in partnership with RouteThis addresses impact of self-service tools on the user experience and provider support costs
Research
Parks Associates Research Shows Nearly 40% Of US Internet Households Report Owning A Security Solution
Residential Security Tracker highlights current landscape of residential security market, including new trends and product announcements
Products
Fading Away: A Third Of Non-Subscribers Have Never Even Had Pay TV
It's no longer an issue of 'cord-cutting.' The consumer habit of getting packages of TV channels through telecom companies is simply going bye-bye
Research
Now Available – 2022 TWICE Retailer Reports
Reports with exclusive analysis available for purchase at new official Swoogo storefront
Appliances
NKBA’s Midyear Market Outlook Forecasts Increase Over 2021
Kitchen and Bath business projected to contract but still projected to be 16 percent higher than 2021
Industry
Surge Of TVs Being Sold On Promotion
Holiday season trends are expected to look more like pre-pandemic times, with higher rates of promotion to entice consumer spending.
Product Spotlight
Parks Associates On Smart Thermostat Trends
29% of US internet households plan on purchasing a smart thermostat in the next six months
Research
U.S. TV Homes Using A Smart TV To Stream Up 15 Percentage Points Since 2020
Hub Entertainment Research reveals the huge pandemic-era shift in consumption patterns. The big question in a post-growth era for Netflix: Is this shift still...
Product Spotlight
Parks Associates Illuminates Smart Home Consumer Habits
New insights on how today's smart home shopper does their pre-purchase research
Product Spotlight
NPD: Smart Speaker Ownership Up 40% Since 2020
Steady growth in U.S. market results in continued evolution in consumer tech ecosystems
Product Spotlight
Use Of Voice Commands Is On The Rise
Edison Research and NPR update us on the use of smart audio
Research
Acquisitions Drive Growth, Brand Equity For Smart Home Companies, says Parks Associates
Smart Home Tracker highlights industry news and activities of key players in smart home market
Research
Research: Sony’s Share Of Smart TV Purchases Grew In 2021
Parks Associates shares its latest Consumer Insights Dashboard, which tracks adoption, purchases, and demand across most common consumer electronics products
Industry
Bluetooth Devices Set To Hit New High By 2026
Hearables, low energy audio, and location devices to boost Bluetooth shipments
Research
NPD: Only 50% Of Homes In Continental US Receive True Broadband Internet Access
Vermont, West Virginia, New Mexico, and Mississippi among the least connected states
Product Spotlight
Research: Parks Associates Explores Consumer Adoption Of Energy Management Solutions
While the pandemic has increased demand for power management solutions, many consumers are not aware of the options that are available
CES
CTA: Expect Robust Q4, $500b In U.S. Tech Sales in 2022
Despite chip shortages, supply chain problems, and staffing issues, demand and sales for consumer tech – especially WFH and home entertainment devices – has...
Product Spotlight
Parks Associates Releases Smart Home Research For Property Managers
MDU property managers are a unique segment, and market intelligence is necessary to succeed in this market area
CTA
CTA: 2021 Holiday Tech Spending To Hit $142.5 Billion
A record 191M U.S. adults plan to purchase tech items this holiday season, with smartphones, laptops, wearables, TVs, tablets and video game consoles topping...
Research
NRF Prediction: 2021 To Have Highest Holiday Retail Sales On Record
Holiday sales during November and December estimated to grow between 8.5% and 10.5% over 2020
Industry
NPD Group To Be Acquired By Hellman & Friedman
Transaction is expected to close by the end of 2021
Research
Research: Adoption Of Smart TVs And Smart Speakers and Displays Rose To 56% And 53%
New Consumer Insights Dashboard from Parks Associates tracks adoption, purchases, and demand across most common consumer electronics product categories
Research
NPD: 41% Of Smart Home Security Retail Purchasers Sign Up For Video Subscription Services
24/7 video recording is the top reason to purchase a subscription
Research
NPD Report: 7% Revenue Gain Expected For U.S. Consumer Electronics Industry In 2021
NPD forecasts revenue declines to follow in 2022, 2023
CTA
CTA: U.S. Tech Industry Revenue To Hit A Record-Breaking $487 Billion In 2021
Increase powered by unprecedented consumer demand for tech related to work, school and lifestyle
Products
Smart TV Penetration In North America To Surpass 90% Of Homes by 2024
Strategy Analytics also says that TCL has usurped LG as the second biggest shipper of internet-connected televisions globally
Research
Workers Aren’t Ready To Return To The Office: EPOS Research
Recent research from EPOS has found that there is a notable divergence in the expectations of decision makers and employees regarding the return to...
Another View
iCIMS Survey Finds Only 2% Of College Seniors Want To Work Remotely Full-Time
Nearly 60 percent of HR professionals are specifically looking to fill entry-level job positions in the coming months, but hiring professionals and Gen Z...