Ultra PRO has announced it is expanding its line of interactive Pokémon games with the new Pokémon Trainer Expert electronic guessing game. Since 2021, Ultra Pro has partnered with Paris-based Zanzoon to deliver electronic play experiences for Pokémon lovers. As a testament to the line’s popularity, the company’s Pokémon Unova Ball was nominated for Collectible of the Year in the 2025 Toy of the Year Awards.
“The enthusiasm for our Pokémon toys has been nothing short of incredible, and we’re fortunate to continue our partnership with Zanzoon to bring friends and families of all ages together to celebrate their fandom in new ways,” said Susan Lindsey, Senior Vice President of Ultra PRO Entertainment.
The new Pokémon Trainer Expert introduces a new way to interact with 151 Pokémon from the Kanto region as players strive to be the first to guess which Pokémon is hiding behind the clues provided by the electronic Game Master. The game features a double-sided board, and can be played by up to four players, with beginner and expert gameplay modes.
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