Almo Pro AV has expanded its leadership team with two internal promotions and one new executive appointment.
The changes include Jane Tran, promoted to vice president of growth marketing; Liz Wheeler, promoted to director of business development; and James Salter, appointed vice president of vendor marketing.
The distributor said the appointments are part of its ongoing investment in its workforce, technology and digital capabilities as manufacturers and integrators navigate an increasingly complex Pro AV market.
Dan Smith, executive vice president at Almo Pro AV, said the expanded leadership team is tied to investments in digital infrastructure, communications platforms and data-driven tools.
“Technology is changing incredibly fast, and our manufacturers and integrators need a partner who can help them keep up,” said Smith. “We’re strengthening our leadership team, while expanding our expertise and investing in strategic tools so we can connect our manufacturer partners with the right opportunities and give our integrators the information and support they need to succeed.”
Smith added, “Technology alone doesn’t drive growth. It takes talented people who understand the market and know our partners who can turn those investments into meaningful programs and results. Jane, Liz and James each bring valuable experience that will help us do just that and ultimately deliver even more value to the channel ecosystem.”
Jane Tran Promoted to Vice President of Growth Marketing
Tran will oversee Almo Pro AV’s marketing strategy, including demand generation and digital marketing initiatives. She will work with the company’s sales and marketing teams on efforts involving both existing customers and new business.
Tran has nearly 20 years of experience in marketing and brand development across multiple industries.
Liz Wheeler Promoted to Director of Business Development
Wheeler will lead Almo Pro AV’s team of Business Development Managers and help set the direction for its business development organization.
Her responsibilities include working with manufacturer partners, sales leadership, and other stakeholders to develop relationships and identify new channel opportunities. Wheeler has been with Almo Pro AV for more than a decade.
James Salter Appointed Vice President of Vendor Marketing
Salter will lead Almo Pro AV’s vendor marketing group and work with manufacturer partners on marketing programs and relationships.
He brings more than 20 years of experience in the Pro AV and technology industries. His previous roles include positions with Microsoft, AVer, and Canon, where he worked across areas including partner marketing, Pro AV, cloud, cybersecurity, IoT and enterprise software.
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