Hisense has announced its appointment of Sarah Larsen as Chief Marketing Officer of Hisense USA, marking a significant growth milestone as the company strengthens its position in the U.S. market. Larsen will guide integrated marketing, digital marketing, performance marketing, earned marketing, and brand strategy as well as product marketing and retail/trade marketing across all product categories and owned brands.
“Hisense’s rapid growth is what first stood out to me. Not just how quickly the brand has scaled, but how it has done so while continually delivering premium innovation that remains truly accessible for all – essentially, Hisense is the smart choice for discerning consumers,” Larsen said. “What I hope to bring is an even sharper focus on putting the shopper first – deeply understanding the real needs, behaviors, and expectations shaping the way people use their homes as entertainment spaces. We create connected tech that makes lives better, easier, and more convenient so you can focus on the human connections.”
Larsen brings a powerful combination of deep consumer understanding, strategic clarity, and a proven ability to shape brands in ways that drive meaningful growth. As CMO, she will play a critical role in evolving how the brand communicates the performance, value, and technology leadership that define Hisense as it enters the next stage of its U.S. strategy and will continue accelerating the growth we’ve built over the last several years.
Larsen’s appointment comes as Hisense prepares for CES 2026 and a landmark year that will build on the company’s strong momentum in premium home entertainment and its rapid growth across key categories. With a continued focus on big-screen performance, picture quality, and the evolving display and picture technologies shaping the next generation of home entertainment, as well as emerging as a leader in home appliances and HVAC, Hisense is well-positioned for impressive category growth and leadership.
Visit www.hisense-usa.com for more information about Hisense USA.
About Hisense USA
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023- H12025). As the official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
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