Hisense USA unveiled its new “Out Host With Hisense” campaign, featuring Terry Crews as the brand’s “Ultimate Host.” The campaign was kicked off at an invite-only House of Color event in New York City, and aims to put a spotlight on the role of the host in shaping shared viewing experiences.
“This campaign marks a bold new marketing moment for Hisense – insights-based, social-first, and focused on what’s in it for the shopper,” Sarah Larsen, Chief Marketing Officer at Hisense USA, said. “We connected with consumers and culture to unearth some cool trends about hosting habits. ‘Out Host with Hisense’ adds a fun dose of humor to our storytelling about how Americans host, and why Hisense is the secret ingredient to having the best party on the block. And when it came to finding someone who could embody all of that – the attention to detail, the competitiveness, the genuine love of bringing people together – Terry was the obvious choice.”
“I take hosting seriously because I want to make sure everyone enjoys themselves,” said Terry Crews. “I’ve got food cooking, music on, the game up on the big screen. And when everything around you just works, you can focus on bringing the energy and making it a wonderful time people remember. That’s what I love about Hisense, they’re thinking about the whole experience, and what people need to turn the ordinary into the extraordinary.”
