DirecTV Sees $618M Q4 Profit
By Greg Tarr -- TWICE, 2/23/2011
El Segundo, Calif. -- DirecTV reported Wednesday a return to profitability for the fourth quarter on net income of $618 million, compared with a loss of $32 million for the same period last year.Revenue for the quarter increased 11 percent to $6.62 billion from $5.98 billion a year ago, the company said.
U.S. revenue increased 8 percent to $5.53 billion compared with the fourth quarter 2009, primarily due to strong average revenue per user growth and a larger subscriber base.
In the quarter, DirecTV said it added 289,000 net new U.S. customers, which was more than double its growth from a year ago. The Latin America unit signed up 378,000 net new customers in the period.
Total U.S. subscribers topped 19.2 million at the end of the period, up 3.6 percent from a year earlier. Churn, or the rate of subscriber cancellations, dropped to 1.4 percent in the latest quarter from 1.5 percent a year earlier. Average revenue per subscriber rose 4.6 percent.
The gains followed moves made by the company last year to focus on enlisting higher quality customers that would be more likely to take premium services and less likely add to churn. Some analysts had speculated the action would slow new subscriber growth, but that was not the case.
Talkback
No related content found.
Featured Company
-
Webcollage
WebCollage, the world's leading provider of rich product information to retailer web sites (and their mobile visitors) perfected a new form of channel-marketing by helping manufacturers instantly publish content that increases sales, reduces return rates and improve conversions b..more


















