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2024 CI Expo Brings Latest Technology Innovations To Systems Integrators

The 15th annual CI Expo hosted by local distributors and independent manufacturer reps

(image credit: CI Expo)

The 15th annual CI Expo will showcase cutting-edge products for commercial and residential AV integrators on May 30th at the Hilton Oakland Airport. The event is free for integrators and aims to connect systems integrators with over 70 vendors in an interactive environment.

“With technology advancing so rapidly, integrators need events like the CI Expo to stay on the cutting edge,” said Roz Knight, managing director at Redwood Marketing. “It gives us a chance to show them the latest and greatest gear in an interactive way, so they can determine what best fits their client’s needs.”

(image credit: CI Expo)

Founded in 2009, the CI Expo is hosted by local distributors Profit Line Distributing, Sierra Select Distributors, Custom Electronic Supply, and rep firms Redwood Marketing, Zone Pacific, ALR, and Fielder Marketing and is endorsed by CEDIA. The CI Expo was created to educate and provide hands-on experience with the latest audio, video, lighting control, security, networking, and automation solutions for commercial and residential applications.

“For 15 years, the CI Expo has given systems integrators direct access to manufacturers and the opportunity to get technical questions answered, see product demonstrations, and find new solutions,” added Jim Knight, president of Redwood Marketing.

(image credit: CI Expo)

Exhibitors will feature 4K and 8K video, wireless audio and video systems, high-performance projectors, digital signage, smart home devices, surveillance cameras, lighting controls, networking equipment, and more. New this year is an expanded focus on cybersecurity, with seminars and exhibits on protecting clients’ networks and smart home systems.

In addition to the Expo, there will be free vendor training sessions throughout the day from SAMSUNG, Lutron, LG, AVPro, WAC Lighting, Vanco, IC Realtime, and more. CEDIA training will also be a highlight during the expo.

Expo attendees are invited to a no-cost Lunch and Learn with Dr. Mark Stiving. Space is limited as the event is filled on a first-come first-served basis.

Lunch and Learn information:
This engaging 45-minute session, inspired by the acclaimed book ‘Selling Value,’ will equip you with practical strategies to understand your clients’ deepest needs, articulate your unparalleled value proposition, and masterfully navigate objections. Whether you’re looking to secure more projects, enhance client relationships, or set your services apart in a crowded market, this speech is your blueprint for success. Transform the way you approach sales and build a more profitable, value-driven business.

The CI Expo will be held from 8 a.m. to 4 p.m. on Thursday, May 30th at the Hilton Oakland Airport, One Hegenberger Road, Oakland, CA. Tickets and parking are FREE.

For more information and to register, visit www.ciexpo.org.

See also: CEDIA Teams With HTSA On Education Program

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