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Ultimate Integration 4th Annual BBQ Bash and Tradeshow Saw Record Attendance

Manufacturers, dealers and special guests from the CEDIA executive team showed up in record numbers to New York regional distributor Ultimate Integration’s annual event.

Clifton, NJ – August 9, 2016 – Ultimate Integration, a value-added regional distributor of name brand consumer and specialty electronics for the metro New York/Tri-state region and member of the PowerHouse Alliance’s 4th Annual BBQ Bash and Tradeshow brought over 200 dealers and 25 vendors together at their headquarters in Clifton, NJ on Thursday, August 4, 2016.

“Every year we strive to improve on our BBQ Bash and Tradeshow, and this year we aimed to have as many of our dealers and vendors present to focus on product training and allow dealers to get hands on experience with new products,” said Matthew Weil, CEO of Ultimate Integration. “The event is also a great opportunity for dealers to see our facility and the scope of products and services we offer.”

Representatives from a wide range of audio/video manufacturers including Core Brands, LG, Peerless AV, Yamaha and many more, were present with demos and prizes for attendees. Ultimate Integration also hosted Dennis Holzer, executive director of the PowerHouse Alliance, Dave Pedigo, director of emerging technologies of CEDIA and Vin Bruno, CEO of CEDIA.

“It was an honor to be invited and my privilege to attend the Ultimate Integration BBQ and Tradeshow. It was fun seeing friends from all walks of the industry and getting a tour of the impressive facilities from Dennis Holzer. I was amazed at the breath of products offered by Ultimate Integration, and particularly impressed by the size of the warehouse and amount of inventory immediately available to dealers,” said Bruno.

Ultimate Integration and attending vendors conducted multiple demos including the 120” Vizio Dolby HDR Reference Series flat screen TV with 4K Ultra HD resolution and high dynamic range and Ultra Color Spectrum™, an exclusive to PowerHouse members. Continuing with the video theme, all LG 2016 OLED models were on display and JVC demonstrated their new DLAX750R 4K projector in a theater setting with a KEF 5.1 Surround Sound system. Panamax drew in the crowds, showing off their highly-anticipated VT4315-PRO vertical power conditioner with IP control capabilities.

Attending dealers had the opportunity to win a list of 10 prizes, including Yankee tickets, Core Brands bundle, a 55” LG OLED TV and a Yamaha MusicCast Setup. Throughout the show, dealers were also able to experience the Yamaha MusicCast Wireless Multi-room music system and place pre-orders for their upcoming WXA-50DS amplifier and WXC-50DS pre-amplifier, due to ship later this month.

“This year’s show had a great vendor assortment, and provided plenty of useful information. I am very impressed, Ultimate Integration puts on a better show year after year,” said Scott Ashbaugh, director of sales, Core Brands. Dan Abramson, regional sales manager with Core Brands agreed, saying, “It’s rare to see that many tier one dealers at one event.”

Ultimate Integration added a number of new lines in 2016 including KEF, MSE Audio, Xantech, SEURA, Sunfire and Vanguard Dynamics, and they just announced that they will be adding even more lines this year. With products from: Apple, Clare Controls, Legrand Lighting Controls and Ring, Ultimate Integration dealers will have even more product options. And as inventory continues to grow at Ultimate Integration, so does the staff. They announced several new personnel, including Director of New Business George Christianis, an AV veteran previously employed by Audio Associates.

“The BBQ Bash and Tradeshow is a great opportunity for us to lift the curtain on what is new and upcoming at Ultimate Integration,” said Alan Malowitz, Ultimate Integration director of sales. “We are adding some very exciting new lines over the second half of 2016 and have brought on new employees to support our growth.”

“Our main goal at Ultimate Integration, is to continue to be a true business partner with our dealers. We are pleased to host our annual BBQ Bash and Tradeshow as a reminder that their business is important to us and to help them gain further product knowledge and face-time with vendors,” said Patrick Berna, COO, Ultimate Integration.

To learn more about Ultimate Integration, please visit,

To learn more about the PowerHouse Alliance, please visit,

About Ultimate Integration

As full-service, value added distributor of the most sought-after home automation, lighting control, specialty audio/video, and low voltage product lines, Ultimate Integration caters to custom integrators and specialty A/V professionals. With two locations, one in Clifton, NJ, and one in Hauppauge, NY at the mouth of Long Island, Ultimate Integration offers the convenience of over 250,000 square foot of warehouse fully stocked for will-call pickup or next-day delivery throughout the metro NY/Tri-State region.

About PowerHouse Alliance

The PowerHouse Alliance is a national consortium of regional wholesale distributors delivering name brand products for custom installers, specialty dealers, large retailers and industry buying groups in the residential and commercial audio/video, home entertainment, security, IT and consumer electronics accessories markets. With combined annual sales in excess of $800 million, PowerHouse Alliance member companies represent 800,000 square feet of warehouse space in convenient locations across the country, stocked with more than 150+ product lines. Creating cost efficiencies for manufacturers and buying power for customers, the Alliance offers a national footprint with the added benefit of local sales, training and support.

Powerhouse Alliance members include: 21st Century, Autco, Audio America, CED, Davis Distribution, ECD, EDI, Mountain West, MRI, Sierra Select, Ultimate Integration, and Volutone.