Nationwide PrimeTime is one of the largest buying group events, and this year, it was filled with exciting developments for dealers in the Consumer Electronics and Custom Integration (CI) sectors. With a focus on both the latest technologies and strategic growth, several key insights and opportunities were shared that are designed to help Nationwide members take their businesses to the next level.
As the demand for high-quality consumer electronics continues to surge, Nationwide PrimeTime’s lineup of offerings emphasizes the expanding opportunities in the Custom Integration space. Custom integrators were a major focal point, as technology becomes increasingly central to creating smarter, more connected homes.
Keynote presentations and breakout sessions, led by David Watt, Sr. Director for Consumer Electronics & Connected Services, and Randy Derr, Director of Distribution & Exchange at Nationwide Marketing Group, explored how Nationwide members can harness these opportunities to grow their businesses. Both David and Randy shared valuable insights into how dealers can leverage new technologies to provide customized and integrated solutions to their customers. Additionally, we marked the 10th Anniversary of eXchange, celebrating increased user adoption and the continued advancements made to the website to improve user experience.
One of the most exciting announcements was the introduction of new special benefits for Samsung Platinum Dealers. Dealers of all sizes and commitment levels can find a home in Samsung’s Platinum Program, as there are levels of participation that can fit most dealers’ needs. There is even a new level called “Platinum Black” if you choose to be an exclusive Samsung TV dealer. The benefits of the overall program are many, including increased profitability as you move up the commitment level, plus other benefits such as VIR, and “Where to buy” designation. As always, Samsung includes your sales from all Authorized distributors to make it easier for members to find the product in just about every market. Enrolling in the Samsung Platinum Program, in addition to the Nationwide membership and Samsung benefits, really opens the way to supporting Samsung’s incredibly broad array of TV technologies and models.
A significant highlight at PrimeTime was the showcase of the latest product innovations. From premium televisions to smart home products and high-performance audio systems, Nationwide members were given the chance to experience cutting-edge technologies firsthand. Product demonstrations provided a deep dive into how these products can integrate seamlessly into the homes of their customers.
Additionally, Nationwide dealers were invited to participate in Samsung’s 2025 TV Product Roadshow. This Roadshow is an opportunity for dealers to receive hands-on training on a variety of Samsung TV technologies and specific custom integration products. The trainings will be held in 100 different markets across the country, providing dealers with valuable insights into product features, installation tips, and troubleshooting techniques.
This initiative is designed to help dealers stay ahead of the curve in selling Premium TV and ensure they are equipped with the knowledge needed to succeed in the fast-moving, lucrative TV business.
PrimeTime is known for its special offers, and this year was no exception. The event showcased some of the best deals across a wide range of categories:
- Premium TVs: Special promotions on OLED, MiniLED, and many XL TV models.
- Smart Home Solutions: Discounts on smart thermostats, cameras, lighting, and other IoT devices.
- Outdoor TVs: Featured discounts on the “perfect” TV for outdoor living spaces going into the Spring.
These offers, available only during PrimeTime, provided a unique opportunity for dealers to purchase top-tier products at discounted prices while earning extra credits for sales growth.
Throughout the event, speakers and manufacturers provided valuable insights into the Consumer Electronics and Custom Integration industries, focusing on key trends that will shape the future:
- The Growth of Smart Homes: Smart home products continue to grow in popularity. Nationwide members were encouraged to invest in this category as homeowners increasingly seek connected solutions to enhance convenience and efficiency in their living spaces.
- The Demand for Larger Screens: With the rise of home theater and gaming, there is a growing demand for larger televisions and premium displays. Manufacturers highlighted innovations in 4K and 8K technologies, as well as new models that offer better viewing angles, glare reduction, and larger screen sizes.
- Integration of Audio and Visual Systems: As more consumers invest in home theater systems and surround sound setups, there is an increasing need for integration with visual technologies. Custom integrators were encouraged to offer tailored solutions that integrate audio, video, and smart home features.
- Sustainability: Environmental concerns were also a major topic, with several companies showcasing eco-friendly products and energy-efficient technologies.
The key takeaway from PrimeTime is clear: there are significant opportunities for Nationwide members to expand their consumer electronics and custom integration offerings. With access to exclusive dealer benefits, product discounts, and cutting-edge training, dealers are well-positioned to capitalize on the growing demand for smart home products and premium entertainment systems.
Dealers were encouraged to take full advantage of the event’s offerings and use the tools provided by manufacturers to enhance their product assortments and better serve customers.
Nationwide PrimeTime delivered a comprehensive look into the future of Consumer Electronics and Custom Integration. With an array of new products, exclusive dealer programs, and training opportunities, the event set the stage for significant growth and innovation in the CI and consumer electronics markets. For dealers who attended, it was an exciting and informative experience, filled with new insights and strategies to succeed in this dynamic and fast-changing industry.
See also: Nationwide PrimeTime Harnesses “The Power Of Connection”
