In response to the growing popularity and demand for alternatives to gas and charcoal grilling, AMD Direct, a provider of premium outdoor living products, has introduced the Crossray eXtreme BBQ Grill, a compact, premium electric grill ideal for use in urban settings on balconies, patios, and homes where open-flame grilling is restricted.
“With the growing shift toward electric cooking and increasing restrictions on gas grills, the Crossray eXtreme BBQ grill offers a practical solution for those who want a reliable grilling experience without regulatory concerns,” said Dennis Smith, CEO of AMD Direct. “It is already extremely popular in Australia, and we are excited to introduce it to the U.S. market.”
Safety concerns, sustainability efforts, and changing urban lifestyles are driving the shift toward electric grilling. According to Grand View Research, the global electric grill market is expected to grow from USD 4.63 billion in 2023 to USD 7.39 billion by 2030, reflecting a significant rise in consumer interest. With more apartment buildings, condominiums, and urban developments restricting gas and charcoal grills due to fire hazards and air quality concerns, electric grills are a practical alternative.
The Crossray eXtreme BBQ grill features infrared heating technology to reach up to 572°F, which creates a grilling experience comparable to gas. Dual 1100W carbon-fiber elements that provide direct, even heat distribution without flare-ups and ensure consistent cooking results while enabling high-heat searing, roasting, and grilling that mimick the cooking performance of a gas grill while remaining compliant with safety regulations.
The Crossray’s compact size and 430-square-inch cooking area make it a strong fit for smaller outdoor spaces, such as patios and balconies, and allow for versatile meal preparation without requiring excessive outdoor space. A digital programmable control panel and temperature probe offer precise cooking adjustments and make it a user-friendly option for both casual and experienced grillers.
The Crossray eXtreme BBQ grill is particularly beneficial for multifamily buildings, where traditional gas and charcoal grills are often prohibited due to fire safety regulations. Many apartment complexes and condominiums enforce strict grilling restrictions, leaving residents with limited options for outdoor cooking. The Crossray grill provides a compliant and effective solution, allowing residents to enjoy high-heat grilling without violating building codes.
The Crossray eXtreme BBQ grill is now available through AMD Direct’s network of dealers. For more information about the Crossray eXtreme Electric BBQ, visit www.crossraybbq.com.
About Crossray BBQ
Crossray BBQ is known for its innovative grilling solutions and patented infrared cooking technology, delivering superior heat distribution and reduced flare-ups. Crossray products combine performance, sustainability, and user-friendly design to redefine outdoor cooking.
About AMD Direct
AMD Direct, based in Huntington Beach, California, is a leading provider of premium outdoor living products. Founded in the early 2000s, the company offers high-quality barbecue grills, refrigeration, fire features, and storage solutions. Its brands include Summerset Grills, Firegear, TrueFlame, Crossray Infrared Grills, HEATSTRIP, and Sunfire Grills. With a global distribution network, AMD Direct is committed to quality, innovation, and enhancing the outdoor living experience. For more information, visit www.amddirect.com.
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