DreamWall has entered the residential CI and AV integration market as a full digital solutions company built around premium MicroLED CooLED video wall technology. The DreamWall business model is built specifically for the custom integrator, delivering a dealer-first approach that simplifies specification, installation, and long-term support.
DreamWall delivers specification-matched direct-view MicroLED video wall systems engineered for real-world residential applications. Combining advanced CooLED architecture with Chip-on-Board (COB) design, each solution is configured to the exact needs of the project – from cabinet selection and brightness performance to viewing distance, room conditions, and installation requirements – ensuring predictable results from specification through final deployment.
DreamWall supports partners well beyond the display itself. With factory-assisted installation guidance, application-matched system configuration, and U.S.-based technical support, DreamWall helps streamline planning, reduce project complexity, and give integrators greater confidence delivering large-format MicroLED environments designed for luxury residential installations – with flexible scalability for commercial applications as well.
By minimizing heat at the source, DreamWall CooLED panels remain cool to the touch without requiring supplemental HVAC or active cooling, while maintaining ultra-efficient power consumption of just 50 watts per cabinet at maximum output. Designed for durability in everyday living environments, the impact-resistant, dust-resistant surface is easy to maintain and supported by a 100,000-hour rated lifespan, an anti-glare matte finish for strong performance in high ambient light, and a comprehensive five-year warranty.
The Dealer Edge
DreamWall does not sell directly to end users and does not publish consumer MSRP, reinforcing channel protection and partner confidence. Factory-direct installation assistance and training, along with centrally located U.S. inventory and typical 6–8 week lead times when ordering is required, help ensure smooth deployments. Dealers also benefit from U.S.-based technical support, strong performance-to-value positioning within MicroLED, and a demo program offering the opportunity to earn no-cost demonstration units for retail and luxury design showrooms.
DreamWall supports partners with 25–35% gross margin opportunities, with higher potential on upper-tier product series.
A New Brand — And A New Chapter For CI Industry Veteran
A new chapter begins for custom integration industry veteran Gary Wermuth, whose CI industry success and leadership have long served as an anchor of credibility and trust across the integration channel. As founder and former owner/CEO of WAVE Electronics, Wermuth built the company into one of the largest and most respected custom integration distributors in the United States before its 2018 acquisition by Kingswood Capital Management, parent company of AVAD. Earlier in his career, he spent more than two decades leading a prominent CE sales firm serving the TOLA region, establishing deep and lasting relationships with integrators nationwide.
Now, Gary Wermuth brings that same dealer-first philosophy and channel commitment to his role as CEO of DreamWall, working alongside his son, Noah Meicler, president of DreamWall. With more than 50 years of leadership in consumer electronics and custom integration, the father-and-son team provides a strong foundation of credibility and continuity as DreamWall introduces large-scale direct-view MicroLED solutions supported by protected distribution and a model built specifically to strengthen integration partners.
The growing DreamWall leadership team includes James Needham, VP, Western Region; Stan Clark, VP, Eastern Region; David Lynch, VP, Central Region; and Ed Cantu, inside sales. Supporting the company’s national rollout and industry outreach, CE/CI public relations professional Roberta Lewis has been engaged to lead industry communications efforts, bringing strong channel relationships and deep market experience to help accelerate the brand’s presence across the CI integration, luxury residential, and AV markets.
The company’s growing rep footprint includes Scowcroft Associates, New Era Marketing, Mike Pecar Sales, LLC, and LIT Luxury Integrated Technologies — early partners that are helping to introduce DreamWall’s MicroLED video wall solutions to integration professionals across key regions.
For more information, visit www.dreamwall.net.
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