Adorama, one of the world’s largest photography, video, audio, imaging and electronics retailers, has announced that season three of its uber popular online docu-series, “Through The Lens” (“TTL”), will premiere on Friday, December 2, 2016 online on AdoramaTV. Aptly named “Through The Lens: Japan & Hong Kong,” the new season travels across the globe to Tokyo, Kyoto and Hong Kong to explore the inspirational stories behind some of the region’s most popular photographers.
Watch the trailer for season three of “Through The Lens” now on AdoramaTV and be sure to follow #TTL on Instagram.
“Having explored domestic talent and their stories on the past two seasons of ‘Through The Lens,’ it was important for us to celebrate international artists, whose work is just as accessible thanks to the vibrant communities fostered by social media,” says Salvatore D’Alia, senior producer at Adorama. “Adorama is so pleased to be working with these distinguished artists, and we look forward to sharing their inspirational stories, tips and techniques with our viewers in season three of ‘TTL.’”
Each episode of “Through The Lens: Japan & Hong Kong” follows a different photographer as they take viewers through their process of creating, capturing and sharing beautiful images with the world. From hobbyist to freelance to professional photographer, the series documents image makers of every kind, a nod to the opportunities Instagram has made possible. For commercial photographer Keiko Kosaka (@wacamera, episode 4) of Osaka, Japan, Instagram is a place to enjoy, explore and evolve her unique style of creativity. “The one thought that’s always with me is that I want to share mysterious and beautiful images,” she says, “and I say images because a lot of my work contains prominent editing and is not just purely photography.”
“TTL” also tells the stories of those who have turned their passion into a dream job, such as Hiroaki Fukuda (@hirozzzz, episode 6), a former businessman in Tokyo, who became a professional photographer after gaining huge popularity on Instagram and catching the eye of big brands including Nike and Christian Dior.
Season three of “TTL” is the show’s first venture into international territory, as the first season explored New York City photographers in season one, then expanded its reach nationally, showcasing photographers from Chicago, Portland, Seattle, LA and San Francisco in season two. Viewers can look forward to topics ranging from iPhone photography and food, to aerial, travel, culture, landscapes and abstract photography.
“Through The Lens: Japan & Hong Kong” on AdoramaTV will feature visual artists @_tuck4, @lielaine, @_f7, @wacamera, @halno, @hirozzzz, @chiaoking, @edwardkb, @mr007, @najii66, @yuma1983, @vdubl and @wagnus, who will be sure to share their favorite tools and tips in each episode.
In addition to hundreds of thousands of followers, artists featured on this season’s “Through The Lens” have lent their skills to campaigns for brands such as Adidas, Adobe, American Express, Land Rover, Nike, Volkswagen and Tommy Hilfiger to name a few.
Catch “Through The Lens: Japan & Hong Kong” Fridays at 11am EST
“Through The Lens” offers an interactive experience that caters to the young, social media savvy audience, introducing them to photography from a relatable perspective. New episodes go live Fridays at 11am EST. Visit the AdoramaTV site to watch full episodes of “Through The Lens.”
With more than 54 million views and half a million subscribers since debuting on YouTube in 2010, AdoramaTV is the preeminent source for videos related to the photography, film and music community. Of course it features new product releases and gear reviews, but what sets AdoramaTV apart is how it connects with viewers to deliver engaging content, which includes the flagship AdoramaOriginal series “Through The Lens”; “Breathe Your Passion with Vanessa Joy”; “2-Minute Tips with David Bergman”; and “Exploring Photography with Mark Wallace.”
ADORAMA: More Than a Camera Store
Adorama is more than a camera store – it’s one of the world’s largest photography, video, audio and computer retailers. Serving customers for more than 40 years, Adorama has grown from its flagship NYC store to include the leading online destination for imaging and consumer electronics. Adorama’s vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix; resources and gear for photographers, filmmakers, production studios, broadcasting and post houses, and recording artists through Adorama Pro; pro equipment rental at Adorama Rental Company; and the award-winning Adorama Learning Center, which offers complimentary creative education in online channels such as the popular Adorama TV.
Adorama is listed as one of the top five electronics retailers by Consumer Reports, “Best of the Web” by Forbes.com, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.