Beats
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Dr. Dre and Jimmy Iovine Lose $25 Million Beats Lawsuit
The lawsuit contended a former business partner approached Dre with the idea for "celebrity-endorsed headphones" in 2006.
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10 Headphones That Want To Give Beats A Run For Its Money
Not going down without a fight
Keeping Current
Why Colin Kaepernick’s 2013 Beats By Dre Ad Is Perfect For Right Now
The writer suggests Beats is missing a prime marketing opportunity by not bringing back its four-year-old advertisement featuring Colin Kaepernick. One big difference between...
Accessories
Beats Adds Studio Wireless3 Headphones With Apple W1 Chip
Beats by Dr. Dre has updated its top-of-the-line Studio Wireless headphones, adding the Apple W1 chip and upgrading the components. It also trimmed a...
Accessories
Beats Will Start Shipping BeatsX On Friday
Beats by Dr. Dre’s latest headphones will begin shipping on Friday, the company announced. The Bluetooth headphones, which come in white, black, gray and...
Accessories
Headphone Sound Quality Busts Price In Consumer Priority
In some good news for retailers, an exclusive survey by TWICE and research partner Creative Channel Services (CCS) shows that consumers aren’t limiting themselves...
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Beats Got No Strings With Pharrell, Nicki Minaj & Steve Buscemi
Beats by Dr. Dre has released a star-studded video promo touting the benefits of wireless audio, titled “Got No Strings.” Set to “I’ve Got...
Blogs
Why Beats Got Billions And Others Don’t
Companies are gobbling up one another so often these days that most acquisitions go by without a second thought. Sure, the entire world stood...
Accessories
MLB Gets More Beats By Dre
Fans of 11 MLB teams can now purchase special editions of Beats Electronics’ Solo2 Wireless headphones. Beats now offers headphones emblazoned with team logos...
Audio
Apple Music Service Comes To Sonos
The Apple Music subscription streaming service will be available through Sonos wireless multiroom-audio systems starting Dec. 15 when a public beta program goes into...
Audio
Apple Shuts Down Beats Music
RIP Beats Music. Apple announced it is shutting down Beats Music as of Nov. 30. All subscriptions will be canceled, but users will be...
Audio
This Is Beats’ New Pill+ Speaker
Beats unveiled its first Bluetooth speaker since being acquired by Apple. The $229 Beats Pill+ features include on-device controls, a 12-hour battery life, fuel...
Industry
Serena Williams Boards The Beats By Dre Bandwagon Again
Just in time for the U.S. Open, tennis superstar Serena Williams has made a new ad for Apple and Beats Electronics. Set with Andra...
Audio
Apple’s Music Festival To Stream Pharrell, One Direction, Disclosure
Apple will leverage its Apple Music streaming service and online Beats 1 radio station to broadcast performances of its ninth annual London music festival,...
Accessories
Beats Releases Straight Outta Compton Headphones
Beats is offering a Straight Outta Compton version of its Studio Wireless headphones for a limited time. The black and white headphones from the...
Blogs
Has Celebrity Endorsement Jumped the Shark?
Long ago in 2008, Beats by Dre was launched to an unsuspecting world. Unsuspecting in that its approach to the audience was dramatically different....
Accessories
Beats Still Tops In Headphones
NEW YORK — The headphones category continued on its seemingly unstoppable growth trajectory in 2014, posting yearly sales of $2.6 billion. The factors taking...
Financial
Apple: Surging iPhone Sales Offset iPad Decline In Q1
Cupertino, Calif. — Global iPhone sale surged 46 percent in units and 57 percent in dollars to record levels in Apple’s 2015 fiscal first...
Accessories
Beats Adds Bluetooth
Culver City, Calif. — Beats by Dr. Dre unveiled its latest headphones, the Solo2 Wireless on-ear Bluetooth model, its first new headphones under Apple...
Accessories
Beats Unveils Its 1st Wireless Earphones
CULVER CITY, CALIF. — While the ink has barely dried from the news of its acquisition by Apple (and the speculation for what it...
Blogs
Apple Acquires A Monster
Wow, a $ 3 billion deal for Beats is an incredible achievement for Jimmy and Dre. We are glad to see that the company...
Accessories
Apple Buys Beats For $3B
Cupertino, Calif. — Apple will acquire Beats Electronics and the Beats Music music-streaming service for $3 billion. The announcement, which has drawn scads of...
Blogs
Should Apple Get The Beat …
The Financial Times caused an uproar when it was the first to report that Beats Electronics and Apple are said to be in talks...
news
Beats Names New CFO
Santa Monica, Calif. — Beats Electronics named An De Vooght as chief financial officer and executive VP, replacing Scott Henry. Henry remains with the...
Audio
New Beats & Pills On Tap For Beats By Dre
Los Angeles — Beats Electronics added a wireless version of its recently updated Studio headphones, updated its Pill wireless speaker, and introduced an enlarged...
Industry
Record Exec Tapped As Beats President
Los Angeles – Beats Electronics has named music executive Luke Wood president and COO. Wood was the chief strategy officer of Interscope Geffen A&M...
Accessories
Monster Beats Unleashed On Red Sox
Boston – Fenway Park made room for another monster on Sunday when Monster’s Noel Lee was joined by Dr. Dre and Interscope chairman Jimmy...
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