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Beats Will Start Shipping BeatsX On Friday

Beats by Dr. Dre’s latest headphones will begin shipping on Friday, the company announced.

The Bluetooth headphones, which come in white, black, gray and blue and carry a $149 suggested retail, were first announced last fall in conjunction with the iPhone 7. They feature Apple’s new W1 chip, enabling consumers to toggle between iOS-compatible devices while in use.

They also feature a rapid-charging technology (known as Fast Fuel) that reportedly provides two hours of playtime after just five minutes of charging. The full eight-hour battery life can be reached after 45 minutes of charging.  

Although the BeatsX boasts a much smaller form factor than the company’s other Bluetooth headphones, the Powerbeats 3, as well having a smaller price tag, the Powerbeats 3 bests them in battery life with a 12-hour promise.

See also: Headphone Sound Quality Busts Price In Consumer Priority 

The BeatsX comes with an in-line mic and remote, a variety of ear tips and wing tips, and a carrying case. A built-in magnet in each bud enables them to snap together when not in use.  

According to a recent survey by TWICE research partner Creative Channel Services, 40 percent of survey respondents owned headphones made by Apple, while an additional 28 percent owned a pair by Beats.