Beats by Dr. Dre’s latest headphones will begin shipping on Friday, the company announced.
The Bluetooth headphones, which come in white, black, gray and blue and carry a $149 suggested retail, were first announced last fall in conjunction with the iPhone 7. They feature Apple’s new W1 chip, enabling consumers to toggle between iOS-compatible devices while in use.
They also feature a rapid-charging technology (known as Fast Fuel) that reportedly provides two hours of playtime after just five minutes of charging. The full eight-hour battery life can be reached after 45 minutes of charging.
Although the BeatsX boasts a much smaller form factor than the company’s other Bluetooth headphones, the Powerbeats 3, as well having a smaller price tag, the Powerbeats 3 bests them in battery life with a 12-hour promise.
The BeatsX comes with an in-line mic and remote, a variety of ear tips and wing tips, and a carrying case. A built-in magnet in each bud enables them to snap together when not in use.
According to a recent survey by TWICE research partner Creative Channel Services, 40 percent of survey respondents owned headphones made by Apple, while an additional 28 percent owned a pair by Beats.