Consumers Spent $3.7 Billion On Thanksgiving: Adobe

Up nearly 28% from 2017
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Consumers spent $3.7 billion on Thanksgiving, Adobe Analytics said, up 27.9 percent from last year.

Tech, of course, topped the shopping lists. The top five products on Turkey Day were: 

  1. Nintendo Switch
  2. Beats
  3. Hot Wheels
  4. Red Dead Redemption 2
  5. Hatchibabies.

Retail sales for November currently tally $38 billion, according to Adobe, which polls 80 of the top 100 U.S. retailers.

See also: Cyber Monday Spending To Surpass Black Friday

Retailers are widely anticipated to have a strong holiday selling season this year, aided by increasing consumer confidence and the longest possible shopping period between Thanksgiving and Christmas.

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Around 164 million people are expected to shop in the five-day Thanksgiving through Cyber Monday period this year, according to the National Retail Federation. Adobe expects more than $1 for $6 spent at retail to be spent online this holiday season, with smartphones accounting for a quarter of these dollars. 

Click through to see photos from Thanksgiving at Best Buy in Chicago: 

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