ADI has announced that C4Yourself is returning for 2026, with this year’s initiative with new marketing resources, enhanced dealer support, and the latest Control4 X4 experience.
“One of the things I appreciate most about C4Yourself is that it gives homeowners the opportunity to experience what a truly integrated smart home feels like. It’s difficult to convey the convenience and simplicity of a Control4 system through photos or brochures alone. Once people can see, touch and interact with the technology firsthand, home automation stops being a concept and becomes an experience,” said Michelle Ferlauto, Chief Operating Officer, SoundVision, LLC. “Last year’s event sparked meaningful conversations and introduced new clients to possibilities they hadn’t previously considered,” Ferlauto added.
The 2026 campaign builds on the momentum established during last year’s program, which attracted 110 participating dealers worldwide, generated more than 300 homeowner RSVPs and nearly 4,000 visits to participating dealer microsites. The strong response demonstrated the value of coordinated consumer marketing programs that connect homeowners with local Control4 Certified Showrooms while helping dealers build stronger sales pipelines.
At the center of this year’s campaign is the latest Control4 X4 experience, featuring an intuitive interface that makes managing lighting, entertainment, comfort and security easier than ever. Throughout October, homeowners, business owners and specifiers will be invited into participating Control4 Certified Showrooms for personalized demonstrations where they can experience firsthand how professionally integrated smart living solutions simplify everyday life.
Building on dealer feedback and the success of last year’s program, ADI has expanded the marketing resources available through C4Yourself, including a global campaign landing page, customized dealer microsites, turnkey creative assets, social media content, email campaigns, promotional materials and enhanced support from One Firefly.
For more information about C4Yourself and to find a participating Control4 Certified Showroom, visit the C4Yourself website.
See also: Heard At CEDIA Expo 2026: The Future Is Experiences, Not Products
