Demand for Amazon’s 7-inch Fire tablet set the e-commerce site ablaze this holiday season.
The $50 device, launched 15 weeks ago, was the retailer’s top-selling item of the season, bar none.
Together with Fire TV Stick, the $40 streaming media dongle that placed third among tens of millions of products, Amazon’s family of proprietary electronics devices had their best holiday ever, the company reported, with sales double last year’s record haul.
The halo extended to all CE products, with worldwide electronics orders placed from mobile devices coming in at over 33 per second on Cyber Monday. Category best-sellers included:
*TVs: Samsung UN32J5205 32-inch 1080p smart LED TV; Samsung UN40J5200 40-inch 1080p smart LED TV; and TCL 32S3700 32-Inch 720p Roku smart LED TV;
*Home audio: Jensen JTA-230 3-speed stereo turntable with built-in Speakers; Yamaha RX-V677 7.2-channel Wi-Fi network A/V receiver with AirPlay; and Sonos Play:1 two-room streaming music starter set bundle (black);
*Headphones: Panasonic PHJE120K (in-ear, black); Powerbeats 2 (wireless, in-ear, black); and Sennheiser HD 598 special edition (over-ear black);
*Imaging: Fujifilm Instax mini-instant film twin pack (white); GoPro Hero4 Silver; and AmazonBasics head strap camera mount for GoPro;
*PCs: Toshiba C55 laptop; Dell E2414Hr 24-inch LED-lit monitor; SanDisk Ultra 32GB UHS-I/class 10 micro SDHC memory card with adapter; and
*Video games: Call of Duty: Black Ops III; Fallout 4; Star Wars Battlefront.
Amazon said its $99-a-year Prime membership program also enjoyed its best holiday ever, with more than 3 million customers joining in the third week of December alone.
“This was another great holiday season to be a Prime member,” said Amazon founder/CEO Jeff Bezos, citing the 200 million more items that shipped this season over Holiday 2014 at no additional cost.
Among other Amazon holiday fun facts:
*nearly 70 percent of customers shopped using a mobile device this holiday, and the number of customers using Amazon’s mobile app more than doubled;
*the $50 Fire tablet, the $180 Amazon Echo smart speaker (out of stock until Jan. 19) and Fire TV Stick were three of the top-five last-minute items ordered on Christmas Eve through Prime Now, the company’s 1- or 2-hour delivery program;
*the most popular movie watched on Prime Video this holiday season was “The Hunger Games: Mockingjay Part 1”;
*Chinese restaurants were the most requested type of food on Christmas day via local search from Yelp on Amazon Echo;
*Michael Bublé — “Christmas” was the most played holiday album on Prime Music this season;
*if every “Just Dance 2016” video game purchased by Amazon. customers this holiday season was played to completion by one person, he or she would be dancing until 2081;
*Amazon customers purchased enough “Jurassic World” DVDs this holiday season to equal the height of more than 2,700 Tyrannosaurus Rex.
*on Cyber Monday alone, Amazon customers purchased one Adele CD every three seconds; and
*customers across 10 countries took advantage of Amazon’s first global Black Friday Deal of the Day, and purchased enough Sennheiser headphones to give a pair to every person at a sold-out Rolling Stones concert in 2015.
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