Whirlpool Brews Up Beer-Making Vessi Via Indiegogo

Tapping into the home-brew business cautiously through crowdfunding
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Whirlpool’s new home-brew system was designed by the manufacturer’s W Labs division.

Hey, where was Whirlpool over the holiday weekend when we needed it?

This morning the world’s largest appliance manufacturer announced the launch of a beer fermentor and dispenser system for home brewers over Indiegogo, the global crowdfunding platform.

The product, dubbed Vessi, is a patented device that ferments, carbonates and dispenses home-brewed beer in as little as seven days, quenching thirsts way sooner than traditional home-brewing methods that can take a month or more.

Vessi was designed by Whirlpool’s W Labs division, which fast-tracks innovative concepts, and was launched on Indiegogo “to connected with potential customers and evaluate what they need and want in a beer fermentation system,” the manufacturer said.

According to Noel Dolan, Whirlpool’s open innovation and strategic partnerships senior manager, Vessi is the result of “researching, testing, designing and rethinking the entire beer brewing process.”

The fermentor features a single-tank system that’s sealed, pressurized and temperature-controlled to reduce contamination, oxidation and imperfect temperatures to produce the perfect brew. Vessi also retains the beer’s carbonation throughout the fermentation process, unlike the often complicated, multi-step carbonation process typically used by other home-brewing systems, Whirlpool said. (See video, below.)

The apparatus will likely be priced at $1,899 retail, although early adopters and would-be backers can pick one up on Indiegogo for $1,199.



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