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Kramer Commits To Price Stability And Product Availability In AV Market

CEO forecasts another year of supply chain uncertainty as Kramer commits to price stability across the vast majority of its portfolio and invests in greater product availability through the remainder of 2026.

Kramer has announced what it describes as a global customer commitment, designed to help partners and end customers quote with confidence, deliver projects on time, and navigate continued market uncertainty through the remainder of 2026. The company is making two strategic commitments through the remainder of 2026: Price stability and improved product availability.

As organisations continue delivering technology projects against budgets established at the beginning of 2026, many are facing increasing pressure from spiraling costs, supply chain disruption and longer planning cycles. At the same time, many manufacturers across multiple technology sectors have introduced price increases driven by continued volatility in the global semiconductor market.

As part of a global initiative, Kramer will maintain current pricing across the vast majority of its product portfolio through the end of 2026, helping customers and partners continue delivering projects within approved budgets and quote future work with greater confidence.

PC-based products — including VIA collaboration devices, Control Brains and Management devices — are excluded from this commitment due to the continued volatility of processors, memory, operating system licensing and other computing components.

Alongside its pricing commitment, Kramer is making a strategic investment in inventory across key, high-demand product families to improve product availability and support faster delivery.

By increasing inventory levels, the company aims to reduce delivery uncertainty, help customers move more quickly from quotation to deployment, and minimise project delays.

“We understand the pressures our customers and partners are facing, with many of them working within budgets that were approved months ago, even as market conditions continue to change,” said Gilad Yron, CEO of Kramer. “We believe a technology partner should do more than deliver innovative products. We should also help customers navigate uncertainty wherever we can.

See also: Mike Smith Appointed Global Sales Director At Armour Home Electronics

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