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Samsung Begins Rollout Of Neo QLED 8K And 4K TVs

Newest generation of flagship Neo QLED screens deliver the brand’s best picture, design, seamless connectivity and highest quality sound in sizes up to 85”

Samsung Electronics America has announced its 2023 Samsung Neo QLED 8K TV and Samsung Neo QLED 4K TV models, which begin a phased roll out at authorized retailers this week. These new models join Samsung’s home entertainment portfolio, which offers consumers a breadth of screen options for any preference and style.

Samsung Neo QLED 8K TVs and Samsung Neo QLED 4K TVs combine brilliant picture and design with dynamic audio and seamless connectivity for a versatile screen vivid enough for even the brightest rooms. The new models enjoy lifelike imaging thanks to Samsung Quantum Mini LED technology that powers up to 33 million pixels1 and delivers a billion colors. With an advanced Neural Quantum Processor, Samsung Neo QLED TVs upgrade content automatically to either 4K or 8K resolution based on the model2 for improved detail using 14-bit processing and AI upscaling.

Both models deliver brighter highlights and a wider range of colors, including colors validated by the experts at Pantone®. High-resolution panels automatically apply real-time, scene-by-scene High Dynamic Range (HDR) effects with new Auto HDR Remastering to deliver extraordinary contrast. Plus, there’s not a bad seat in the house with Anti-Glare and Ultra Viewing Angle technology that displays clear 8K or 4K quality content at virtually any angle or light, with pristine color across the screen.

“The 2023 Samsung TV lineup focuses on enhancing the user experience by making complex technologies more intuitive and seamlessly integrated into people’s lives, while delivering the stunning picture and sound quality people expect from Samsung. Together, Samsung screens deliver more added value than ever,” said James Fishler, senior vice president, Home Entertainment & Display Division, Samsung Electronics America. “This year, Samsung is also offering more choices than ever so shoppers can choose the screens that fit their lifestyle. Our leading lineup features next generation Samsung Neo QLED 8K and 4K TVs in expanded sizes, our brighter-than-ever expanded Samsung OLED TV portfolio and lifestyle screens that uniquely reflect your space and style with innovations like The Frame, The Freestyle and more. Each offers differentiated features to make shopping for a Samsung screen easy. You’ll find our 2023 lineup rolling out now at retailers nationwide alongside our new marketing campaign and pricing promotions that we’re confident will excite shoppers. There’s never been a better time to upgrade your TV.”

Samsung Neo QLED 8K TV

The iconic Samsung Neo QLED 8K TV line includes unparalleled picture quality with a virtually bezel-free design for an edge-to-edge 8K picture. Experience 8K quality in a billion colors with intense contrast powered by a grid of Samsung Quantum Mini LEDs. Samsung Quantum Matrix Pro brings even the smallest details to life with 1.5 times more lighting zones than standard Quantum Matrix Technology and Real Depth Enhancer Pro immerses you in three dimensional, lifelike picture.

Its ultra-powerful Neural Quantum processor plays 8K content at its full potential and uses AI-based processing to upscale the picture to 8K resolution – no matter how it was created. Plus, the viewing experience is complemented by life-like sound with Dolby Atmos®, Object Tracking Sound Pro and Q- Symphony 3.0.

With Motion Xcelerator Turbo Pro, high-speed games, movies and sports are no match for the exceptional motion enhancements. This gaming powerhouse TV virtually eliminates lag and motion blur with Game Motion Plus, delivering up to 144Hz for compatible PC-connected content. Plus, the Slim One Connect box helps keep messy cables out of sight.


The 2023 Samsung Neo QLED 4K TV lineup makes everything look good with 4K upscaling and offers clearer viewing from wide angles even during the daytime. Ultra-precise Quantum Mini LED technology controls the individual zones of light for next-level color and contrast, packed with 30 million points of light. Viewers can enjoy color validated by the experts at Pantone®, so images on the screen look as incredible as they do in real life. Plus, they’ll experience sensational contrast and stellar brightness with Neo Quantum HDR+. Scenes take on new dimensions with HDR10+ mapping tones and shifting color and contrast.

Whether streaming an HD movie, watching live sports or enjoying home videos, users will experience it all transformed into sharp 4K resolution with an AI-powered processor that upgrades content scene-by- scene to 4K. To add to the viewing experience, Dolby Atmos and Object Tracking Sound+ track the scene and movement with pinpoint accuracy.

Better Together with Samsung Soundbar

For sound that’s off the charts, Samsung Neo QLED TVs pair effortlessly with Samsung soundbars. With Q-Symphony, TV speakers paired with Q-Series and S Series soundbar operate as one. Together, they can optimize all the channels to deliver movie theater sound right at home. 3 Connectivity Features for a Better Experience

Samsung Neo QLED TVs feature Smart Hub, the centerpiece of the connected experience that brings together Entertainment, Gaming and Ambient options all in one place. 4 The Tizen OS-powered entertainment hub delivers access to Samsung TV Plus, the company’s free ad-supported TV (FAST) and video-on-demand service that offers nearly 250 channels in the U.S., 1,900 channels globally, and thousands of shows and movies on-demand.

These 2023 models also offer Samsung Gaming Hub, an all-in-one platform where gamers can stream and play thousands of games from top gaming companies, such as Xbox, NVIDIA GeForce NOW, Amazon Luna, Utomik and more, with no console required. Players simply need a Bluetooth-enabled controller and internet connection to drive into their favorite games – no storage limits and no downloads.

SmartThings users no longer need to purchase a separate SmartThings dongle to connect and control Zigbee and Thread devices from 2023 Neo QLED TVs. The SmartThings Zigbee & Matter Thread One-Chip Module is built directly into the TV for the ultimate connected device experience. SmartThings seamlessly syncs and offers easier control of compatible Samsung and third-party appliances and IoT devices.

See also: Sennheiser Introduces HD 660S2 Audiophile Headphones