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T-Mobile Techs Up MLB’s All-Star Home Run Derby

T-Mobile is swinging for the fences at this year’s MLB All-Star Home Run Derby.

The un-carrier is the official sponsor of the T-Mobile Home Run Derby on Tuesday, July 11, in San Diego and is injecting some technological wows while raising money for youth charities.

The new T-Mobile Home Run Derby VR Experience, launching today at MLB All-Star Fan Fest in San Diego and in 2,200 T-Mobile stores nationwide, stars last year’s Derby champion Todd Frazier and allows fans to hit virtual home runs out of a virtual Petco Park wearing VR headsets.

During the Derby on Monday fans and customers can get insider access to MLB All-Stars via an online Social Lounge that will offer behind-the-scenes access and exclusive sideline chatter via MLB’s social-media accounts on Twitter, Periscope and Facebook Live, hosted by MLB All-Star Dexter Fowler, and featuring commentary from this year’s top players as they compete in the Derby.

In addition, T-Mobile and the T-Mobile Foundation will donate $1,000 for each home run hit during the Derby into a “magenta jackpot.” During designated bonus times, magenta baseballs will replace the standard white baseballs being hit, and every home run earns double that amount – $2,000. By the end of the competition, T-Mobile said it will donate up to $500,000 for Boys & Girls Clubs of America and local youth baseball initiatives selected by the Derby winner. And every Derby player will be able to donate $10,000 of the jackpot to a local youth baseball initiative of their choosing.

Finally, fans can play along with the Derby in real time with the T-Mobile Home Run Derby Bracket Challenge for a chance to win tickets to Game 1 of the 2016 World Series. To enter the Bracket Challenge, fans can go to or the AtBat app and enter their bracket predictions starting immediately after the participants are announced and through July 11 at 7:59 p.m. ET.

“Treating our customers like VIPs and changing the game is what T-Mobile is all about, and that’s exactly what we’re doing at this year’s Home Run Derby.” said John Legere, president and CEO of T-Mobile. “We’re taking the Derby out of the ballpark and letting fans step up to the plate with 2015 Champion Todd Frazier in a first-of-its-kind VR experience for the Home Run Derby. Then, fans can step out on the field with the best big leaguers through our T-Mobile Social Lounge. It’s redefining how you can get in the game, and it’s 100 percent all for our customers.”