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Samsung Taps Builder Channel To Find New Homes For Its Appliances

Samsung is building new appliance partnerships.

Samsung is building new appliance partnerships within the builder channel.

As majap makers and the building industry gather this week for the Pacific Coast Builders Conference (PCBC) in San Francisco, Samsung has announced two new agreements that will get its white-goods wide distribution.

The larger of the two is with Cortland Partners, a global residential real estate investment and management firm. Under terms of the multiyear deal, Samsung, working with Cortland’s wholesale supplier Cask Industries, will integrate its home appliances into all of the company’s newly build and renovated apartments in 20 cities across the U.S.

Cask selected products with modern and flush designs, such as counter-depth French door fridges, dishwashers with hidden controls and stainless-steel slide-in ranges, Samsung said.

See: TWICE’s 2018 Top 50 Major Appliance Retailers Report

The other pact is with Medallion Home, which builds custom-designed houses in Central and Southwest Florida. Going forward, the company’s homes will exclusively feature Samsung majaps, including premium, built-in packages from the vendor’s Chef Collection line and select luxury packages from its Dacor subsidiary.

“Change in the home is happening fast, and a new generation of home buyers wants technology that simplifies and inspires their lives,” said Tom Halford, Samsung’s VP of premium and builder brands of home appliances. “Samsung is positioned to provide builders with a deep portfolio of home appliances that offers these features, from entry to premium packages.”

See: Samsung Finds What Shoppers, And Retailers, Want In TVs