GE Appliances has announced a new feature for select Wi-Fi connected wall ovens and ranges in a collaboration with U.S. retailer Kroger. This over-the-air update will allow over 150,000 consumers with select GE Profile, CAFÉ, and Monogram wall ovens and slide-in ranges to utilize their appliance’s LCD screen for culinary inspiration.
Touchscreens on these appliances will showcase a rotating selection of recipes from Kroger and other strategic consumer packaged goods partners including King Arthur Baking. The recipes even direct consumers to precision cooking modes that can help improve the cooking results of the recipe.
“Kroger’s technology-driven approach to creating convenient and seamless shopping experiences for its customers aligns with our vision to support our consumers throughout the meal preparation process,” said Viren Shah, Chief Digital Officer at GE Appliances. “We are thrilled to collaborate with Kroger and use our combined expertise in the food ecosystem to deliver experiences and features that truly resonate with consumers. “If a recipe captures their attention, users can click to view the list of ingredients and instructions. One more touch will add all the necessary ingredients to their Kroger Family of Companies cart. A simple QR code scan will guide owners to link their Kroger account the first time they use the feature.
Earlier this year, the company introduced Flavorly™ AI powered by Google Cloud’s generative AI platform, Vertex AI. The feature is available via GE Appliances’ SmartHQ consumer app and offers consumers the ability to generate custom recipes based on the ingredients available in their kitchen. Consumers can simply select a recipe category and type of cuisine, then input available ingredients, and include any dietary preferences. They will receive tailored recipes with ingredients, instructions, and even photos.
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