GE Appliances has announced that it is among the first companies to join Instacart’s new publicly available API program, which uses Instacart’s online grocery platform to enhance third-party digital experiences across food, health, wellness, and many other spaces. The program, called Instacart’s Developer Platform (IDP), enables third parties to integrate the functionality of Instacart inside their websites and apps, and over time, will unlock:
- Same-day fulfillment of over a billion unique products in as fast as 30 minutes from 85,000 stores across more than 1,500 national, regional, and local retail banners
- Access to Instacart’s rich item catalog, which includes attributes like ingredient and nutrition information, size, and more – the building blocks needed to create customizable meal plans, recipes, shopping lists, and other full-service lifestyle experiences
- Real-time understanding of what’s on store shelves from each customer’s favorite local retailer
“By investing in new technologies and forging innovative collaborations, we are bringing untapped value to our consumers,” said Shawn Stover, Vice President of SmartHome and Energy Solutions at GE Appliances. “Our goal is to help expand cooking confidence, reduce food waste and create a seamless cooking journey for our consumers. Joining the Instacart Developer Platform unlocks exciting new possibilities, both on our products and inside of our SmartHQ consumer app.”
Instacart ordering and same-day delivery will be available for the shoppable, seasonally inspired recipes on the LCD touchscreen of select GE Profile, CAFÉ and Monogram wall ovens and slide-in ranges. With the additional integration of Instacart into GE Appliances SmartHQ app, consumers’ custom recipe creations from Flavorly AI can now extend beyond the ingredients they have available in their kitchens. Flavorly lets users generate custom recipes with photos and instructions based on the ingredients, type of cuisine and dietary preferences. Consumers will begin to see new features in the fall of 2024.
