Electrolux, GE Appliances, and Samsung have partnered with Tide to ensure that their washing machines are Tide Cold Certified. This certification means that these machines include a cold wash feature that Tide scientists have tested and confirmed deliver a better clean. Washing with cold water reduces energy use, saves consumers money, and extends the life of clothing.
The Tide Cold Certified program was established to help people easily identify washing machines and features that are optimized for cold water washing, backed by Tide’s extensive testing and knowledge of the science of cold water washing and eco-behavior change.
“This is the first time Tide has partnered with appliance manufacturers to test washing machines with features that deliver an enhanced clean on cold because people deserve a simple but effective way to do laundry more sustainably,” said Todd Cline, Senior Director, Head of Sustainability, Procter & Gamble, North America Fabric Care. “Addressing the climate change crisis takes collaboration on a large scale, and we are incredibly thankful to GE Appliances, Electrolux and Samsung for joining us in the journey to turn more loads to cold water washing, which means less energy wasted and less impact on the environment with every wash, and also benefits people’s wallets and clothing.”
Experts from Tide worked together with counterparts at Electrolux, GE Appliances and Samsung to identify washing machine features that make the choice to wash in cold easy when laundry is most top-of-mind: at the washing machine. The resulting Tide Cold Certified washing machines have at least one of the three following options that enhance the machine’s ability to wash in cold:
- Cold water feature: A physical component that strengthens the machine’s ability to wash in cold water with Tide.
- Custom cold cycle: A new wash cycle developed to provide great wash performance when using cold water in combination with Tide.
- Cold water wash setting: A button or other setting that defaults to most cycles to using cold water, so the consumer doesn’t have to remember to turn the setting to cold.
To be Tide Cold Certified, Tide scientists must also validate that the cold feature on the machine improves the cold wash performance with Tide compared to washing in cold without Tide.
For a list of Tide Cold Certified washing machine models, visit tidecoldcertified.com/about.
See also: Samsung Receives ENERGY STAR Certification For Eleven Cooking Products
