More than two years after LG Electronics’s senior marketing VP Dave VanderWaal introduced the company’s ultra-premium LG Signature collection at CES 2016, the brand is ready for its first major line extensions.
At this week’s IFA 2018 in Berlin, the manufacturer will take the wraps off its first LG Signature-badged wine cellar, and its luxury finish and feature set may justify the long wait.
With a capacity of 65 bottles and LG Signature’s signature minimalist textured-steel-finish design, the new wine cellar offers variable temperature settings for each shelf to create ideal storage conditions for various categories of wine.
The unit also features voice recognition; automatic door opening (tripped by a foot-sensing sensor); an onboard drawer refrigerator with push-button lift for easy access to bottles; and LG Signature’s proprietary “knock-on-glass” amenity that illuminates the interior. This allows owners to view their inventory through the cellar’s darkened glass door-panel without opening it, sparing the wine from damaging sunlight and temperature fluctuations.
LG is heralding the IFA introduction with a series of wine-tasting sessions hosted by renowned wine critic and writer James Suckling, and featuring selections from French winery Lou Dumont.
No pricing or ship-date information was announced for the wine cellar at press time.
Also new at IFA, but intended for off-shore markets, is a companion to the LG Signature washer. The new super-premium clothes dryer automatically evaluates the laundry load and adjusts the settings accordingly. It also offers a rapid drying feature, LG said, and an auto cleansing system that uses streaming water to clear away lint buildup, to assure peak operational efficiency.
In addition to the wine cellar and clothes dryer, LG is adding its second refrigerator to the Signature assortment. The new bottom-freezer boasts such advanced features as an automatic lift to raise fridge drawers to eye level for easier access to contents, and an improved auto-door opening, which senses when an adult is within close proximity and swings the door open twice as wide as the forerunner fridge.
The new additions join the current collection’s OLED Wallpaper TV, door-in-door fridge, black-steel washer and combo air purifier and humidifier, which carry suggested retails of $1,700 to $20,000.
“Combining beautiful design with the latest technologies while staying true to a product’s essence is what LG Signature is all about,” said Song Dae-hyun, president of LG’s Home Appliance & Air Solution Company. “Expanding our LG Signature collection to seven products allows even more consumers to experience the joy of owning a home appliance that resembles a work of art.”