LG Hitting The Road With Luxury LG Signature Line - Twice

LG Hitting The Road With Luxury LG Signature Line

Company putting its best foot forward
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LG Electronics’ ultra-premium LG Signature series is ready to press the flesh.

LG Electronics’ ultra-premium LG Signature series is ready to press the flesh.

The luxury collection, which debuted before the trade at CES 2016, is about to embark on a multi-city big-event and shopping mall tour.

Comprised of sleek Ultra HD/HDR OLED TVs, door-in-door refrigerators, a black-steel washer and a combo air purifier/humidifier, the initial lux grouping “is designed to provide a state-of-the-art living experience that feels pure, sophisticated and luxurious,” said marketing VP Dave VanderWaal.

The items, which carry suggested retails of $1,700 to $20,000, “were designed with their true essence in mind,” he added — “streamlined to focus on each product’s essential function while maintaining the LG Signature’s modern, signature design.”

Continuing the luxury theme, all registered owners receive LG Signature Concierge, an around-the-clock, VIP-level service that includes a welcome package, one-on-one customer support and priority dispatch.

LG is kicking off the road show with a gala gallery event tonight at New York’s Rockefeller Center, co-hosted by fashion designer Phillip Lim and Michelin-starred chef Dominique Crenn and featuring a performance by dancer-choreographer Savion Glover.

The LG Signature Gallery experience will be open to the public Oct. 6-10 before moving on to Dallas and Los Angeles.

In addition, more product-centric showings can be seen throughout October at the tony Mall At Short Hills in Short Hills, N.J., and Beverly Center in Los Angeles, and all next month at the Cherry Creek Shopping Center in Denver, Fall Oaks Mall in Washington and International Plaza in Tampa, Fla.

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